Judge — September 20, 1924 — page 36: what you’re looking at

What you’re looking at

This is a vintage cigarette advertisement, not political satire. It promotes **Pall Mall Famous Cigarettes** in "Special Size" format, priced at 20 cents. The ad features the product's packaging alongside a single cigarette displayed against a dark background with the royal coat of arms visible at top. The tagline reads "THEY ARE GOOD TASTE," employing a double meaning: suggesting both that smoking these cigarettes represents sophistication and that they taste good. The British royal heraldry reinforces an association with prestige and quality. This appears to be from an era (likely mid-20th century) when cigarette advertising in magazines was commonplace and unregulated, before health warnings became standard.