Judge, 1924-09-20 · page 35 of 37
Judge — September 20, 1924 — page 35: what you’re looking at
What you’re looking at
This is a **self-promotional advertisement** for *Judge* magazine, not political satire. The page solicits reader submissions for a "New Uses for Judge" contest. The illustration shows a prisoner escaping jail by climbing down a rope made from copies of *Judge* magazine, with the caption: "Leave a copy of JUDGE around so that the guard will get hold of it. The rest is perfectly simple." The joke is self-deprecating humor about the magazine's appeal: *Judge* is so entertaining that a guard reading it would be distracted enough to allow an escape. The implied complaint is playful—that *Judge* causes readers to neglect their duties. The magazine offered **$10 per accepted idea** (substantial money in this era) and promised professional illustration by staff artists. This was a common magazine engagement strategy to generate content ideas and reader participation. The humor assumes readers would view the magazine as genuinely amusing enough to justify this joke premise.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A I I —_— i NGL J Ye \ | Suggested by A. B. Beynon, San Antonio, Tex. HOW TO ESCAPE FROM JAIL eave a copy of JUDGE around so that the guard Lea will get hold of it.” The rest is perfectly simp $10 FOR EACH IDEA ACCEPTED JUDGE is not only a Gloom Chaser and Blues Blotter! It has just as many practical uses as any other Household Article! Above is a very good example. What's your suggestion? JUDGE will pay $10 for each one accepted and it will be illustrated by one of our Artists. Any number of suggestions may be submitted but none will be returned. SEND YOUR SUGGESTIONS TO THE “NEW USES EDITOR” OF JUDGE 627 West 43d Street, New York City comicbooks.com