Judge, 1924-09-13 · page 72 of 72
Judge — September 13, 1924 — page 72: what you’re looking at
What you’re looking at
This is primarily a **book advertisement**, not political satire. Doubleday, Page & Co. promotes a 16-page illustrated booklet on "Great French Romances" featuring classic French romantic literature (de Maupassant, Hugo, George Sand, the Dumas). The page's imagery references **Rudolph Valentino**, the famous silent-film heartthrob associated with passionate romantic roles. The photograph credited to him shows two figures in an intimate scene, leveraging his celebrity to sell the booklet by connecting literary French romance to contemporary cinema glamour. The ad emphasizes France's reputation as the source of Western romantic literature and "accomplished lovers," appealing to American readers' fascination with French culture and Continental sophistication during the 1920s. The booklet was offered free (requiring only postage stamps), a common direct-mail marketing technique of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SS ne hme =) V/ 8 7 by Rudolph Valentino pad ; ARIS—today—is a picture of mingled gayety, P romance, and culture. It is nothing else than the immortal flame of French temperament lighted from the brilliant torch of French yesterdays Such a temperament has been the soul of the most glamorous period of history, art, architecture, and literature. For the literature that sprang from the pens of the French The whole panorama of French Ro- mances in a light for modern Amer- icans is spread before you in this copyrighted booklet that tells the spirit and scope of the new series en- titled GREAT FRENCH RO- MANCES. If you are interested in this subject, this booklet will be sent to you merely for the asking and the postage. Doubleday, Page & Co. Dept. F-359, Garden City, New York Gentlemen: I am interested in the subject of French Romance, the masters of that literature, and in knowing more about the outstanding books on the subject. Please send me the 16-page booklet without I any obiigation on my part. To cover postage I en- | close 4c in stamps. [ence SS Romantic writers has never been surpassed. Into the immortal love stories of France has been poured all the passion, all the dash and daring and_bril- liance of a nation of accomplished lovers. De Ma passant, Hugo, George Sand, the Dumas’, and their contemporaries hold a unique and _ striking position that has never been challenged by any other powerful group of writers. Free! It has 16 pages produced in rich roto- THIS BOOKLET gravure s profusely illustrated with many views of the most dramatic moments in French literature. There is valuabk inf French romantic writers, and a description of their most compelling books. The con- tents of this booklet may be called by some sensational, but it is most carefully written, interesting and illuminating. ‘These book- lets will be presented to those who inquire ormation about a dozen of the leading only as long as the limited supply lasts. So for your copy today. DOUBLEDAY, PAGE & CO. Dept. F-359 Garden City, N. Y. PRESS OF WILLIAM GREEN, NEW YORE SE! comicbooks.com