Judge, 1924-09-13 · page 71 of 72
Judge — September 13, 1924 — page 71: what you’re looking at
What you’re looking at
This is an advertisement/contest page from *Judge* magazine soliciting reader submissions. The cartoon illustrates a humorous "new use" for the magazine itself: placing a copy where a father will find it, causing him to laugh so hard he can rock a baby to sleep effortlessly. The joke plays on *Judge's* self-promotion as a humor magazine—implying its comedy is so effective it has practical household applications beyond entertainment. The illustration shows a father reading the magazine while rocking a cradle, with babies already asleep. *Judge* offered $10 per accepted idea (substantial money at the time), which it would then illustrate professionally. This was a reader-engagement strategy that doubled as free content generation. The tone is lighthearted and self-aware about the magazine's comedic purpose.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
NEW USES FOR JUDGE! | Suggestion by Helen Rauch, New York City Place a copy of Judge where father will see it. He will rock with laughter, and will get the babics to sleep in short notice and without any trouble! FOR EACH IDEA ACCEPTED JUDGE is not only a Gloom Chaser and Blues Blotter! It has just as many practical uses as any other Household Article! Above is a very good example. What's your suggestion? JUDGE will pay $10 for each one accepted and it will be illustrated by one of our Artists. Any number of suggestions may be submitted but none will be returned. SEND YOUR SUGGESTIONS TO THE “NEW USES EDITOR” OF JUDGE 627 West 43d Street, New York City