Judge — September 13, 1924 — page 27: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Healthiest Quickest Way in the World to Reduce Waist and Hips This soft, glove-fitting girdle gently moulds the figure to slenderness and actu- ally reduces waist, hips and thighs 3 to 10 inches by ‘‘unconscious massage.’ Worn as acorset. Makes you look thinner the moment you put it on, and makes you actually thinner as you continue to wear it. Takes off 1 to 3 inches the first week! SUENDER Waist DS boyish lines — of them. Every graceful, youthful lookin, And with this wonderful n scientific reducing girdle any nt Noneced now for the dis. comforts of diet, weakening baths or too-strenu- ous exercise, or any of the old-fashioned torture some reducing methods. The Madame X Re ducing Girdle has done away with them forever. In the quickest, casiest, most comfortable way imaginable it removes the useless, disfiguring fat from waist, hips and thighs, lengthens the waist- enjoy the utmost freedom, your en- nd makes the whole figure erect and tire body is kept erect: and well- al. q poised. "The special lacing ini back and hips—straight, course, you nm Wants to as a fine hid glove, and just) as flexibly. It responds to” every motion that you make, gently mas saying away the fat. Does not ride up or get out of place. It is the only girdle long enough to. come down over the thighs, and give them a thorough, fat-reducing massage. Gives wonderful support, stimulates the circulation, and keeps the pores open, which is neces : The garters hold the Madame >} firmly in place, so that while you want won appear makes it Vy to adjus you gr Physicians Endorse It The Madame X Reducing Girdle, which is worn over the undergarment, gives you the ideal safe, sure, healthy way to reduce. Reputable physicians everywhere endorse the prin- ciple on which it works. For it is bused on sound massage principles that have caused re- duetions of 5, 10, 20 pounds in aremarkably short time. The strong, resilient, dry heat cured rubber of which it is made is the same kind prescribed by famous athletes and _profes- sional coaches for reducing pur- poses. Not the slightest dan- ger of splitting or tearing due to new way of re-inforeing. New live rubber is necessarily used to gine a real massage for only live uncovered rubber will What They Say: “T think the reducing gird T reduced 7 inches in hips and th wud 5 inches in the waist iss) Evia Conny North Main St., Norwich, Co have ri inches from day and wou Mra. E.G 3140 California St “The Madam for words. I was 51 around my 39. My hips were ¢ my Danvers Berkeley, Cul is too wonde Suvipier 146 West Sime St Elkhart, Ind “Have been wearit Girdle for three weeks. inches m omy waist and 4 from hips. N Fousom more slender. Once you have wort the Madame X you will never go bach to the old-fashioned corset. Indeed thousands of slender women wear the Madame X solely for its wonderful comfort Takes Off 3 to 10 Inches Step into the Madame X Reducing Girdle and you will readily see why so many thousands of wome! y - thusiastie about it. They that it takes off one to three inches the very first week! Indeed, many report. re- ductions of 3 to 10 inches in an amaz- ingly short time. So popular has it become that one of the largest stores in the country has had to open an entire new department to handle the crowds ame X patrons. You'll under- stand why when you see the girdle for yourself! See the Madame X for yourself # sets for me. ay Miss) Bette “A 517 Ma . That is really the only way you can ciate its many unique and desirable features. Also be sure to see the Madame X Brassiere which does for the upper figure what the girdle does for waist , hips and thighs Always insist on the genuine Madame X which is made of pure, live, dry heat cured rabk the strongest and most durable rubber known, with special hand-turned hem which prevents splitting or tearing. Write for Free Booklet, “The New Healthful Way to Reduce,” which explains in detail how the Mai makes you look thin while getting thin. Address Dept MADAME X COMPANY, Inc. 410 Fourth Avenue, New York City grip and knead the fat so it is gently eased away. Look Thin While Getting Thin The Madame X makes you look thin while getting thin. Vor besides removing fat thru its marvelous “unconscious massage,” it instantly conceals big hips, bule- ing thighs and protruding abdomen, giving the figure the appearance of smart slenderness It fits into every curve as smoothly and snugly Hand - Turned Hem Prevents Split- ting or Tearing On Sale at All Leading Stores Where Corsets Are Sold ladame X Reducing Girdle Makes You Look Thin While Getting Thin WESTERN DISTRIBUTORS: I-NEWMAN & SONS Inc: CHICAGO +sCANADIAN DISTRIBUTORS: DOMINION CORSET COMPANY LTD: QUEBEC