Judge, 1924-05-17 · page 35 of 36
Judge — May 17, 1924 — page 35: what you’re looking at
What you’re looking at
This is a **promotional advertisement** for Judge magazine's upcoming "College Wits" issue (May 24), not a political cartoon. The small illustration shows a dejected figure asking "ARE THEY DOWNHEARTED?" — likely referencing college students or young men, though the specific context is unclear without additional context. The main text humorously advertises a fake fraternity called "The Hava Notha Laff" (phonetic for "have another laugh"), positioning Judge magazine itself as a comedy club for college readers. It appeals to college audiences by promising humor "presided over by the most brilliant brains" and offering memberships available at newsstands. This reflects Judge's strategy of marketing satirical humor to educated, college-aged readers during the early-to-mid 20th century.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
n n ARE THEY DOWNHEARTED? JUDGE’S ANNUAL COLLEGE WITS NUMBER COMING MAY 24 Join the World’s Greatest Fraternity The Hava Notha Laff. Presided Over by the Most Brilliant Brains of Dear Old Everycollege. Initiation Fee Moderate and Payable at Any News-stand. THE MEMBERSHIP COMMITTEE. comicbooks.com