Judge — December 1, 1923 — page 21: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Men! May we send you this Humidor Sampler of the world’s finest smoking tobaccos? A new idea for pipe-smokers; twelve famous blends—each the finest in its class—shipped to you in a handsome humidor—to help you find the ‘‘Soul-Mate’’ for your pipe. GUARANTEED BY Ke Mirerivcine Pe fecece Compu: HERE’S been a need for this idea a long, long time. Kipling recognized it when he wrote—‘‘A man may never find the right girl for his love, but he can surely find the right tobacco for his pipe, if he keeps on looking.” Most pipe-smo! rs will readily subscribe to Kipling’s statement. For your average pipe-smoker is the greatest little experi- menter in the world. He's forever trying 2 “new one”—confident that some day he'll stumble on the real affinity for his pipe. But there's no reason why the quest for a perfect tobacco should be an endless Pilgrim’s Progress—full of sorry mis-steps and dis- illusions. There are myriads of different brands of smok- ing tobaccos on the market. But ofthemall, there are 12 distine- tive blends which stand in aclassby them- selves. If aman could only the Garrick segregate 10 ab segregate these twelve decisive blends from the hundreds of duplica blends—; turn his taste to testing these twelve blends exclusively—he’d settle his tobacco problems in a hurry. So that's what suggested the Big Idea to The American Tobacco Company. We said, “Why not pick out twelve of the world’s finest and most distinctive tobacco mixtures — pack a liberal quantity of each in an attractive Humidor Box — and offer it to smokers, direct by mail, at a price no ¢ lover can afford to resist!” ‘Thus a man could get the “whole works” in tobacco blends in one assortment—with the certainty that among them, he'd find his long-sought tobacco-affinity. That was the idea. And our new Humidor Sampler is the expression of it. Settling your tobacco problem for a lifetime Into a handsome Humidor Sampler, we have packed twelve famous smoking blends, that completely cover the whole range of tobacco taste. To test these twelve tobaccos is to go the “whole route” in delightful pipe- tobacco expierience, tasting every possible good blend, favor and aroma known to pipe-connoisseurs. Whether your Lady Nicotine is a pungent blonde or a cool and soothing brunette— she’s here — among the winsome dozen— awaiting your wooir A $3.05 test for $1.50 Tt might take you years to “happen on” all twelve of these flawless blends, if you were to seek them out by the usual process of trying brand after brand. And if you went to your tobacconist now with the list of these tobaccos with you, it would cost you $3.05 to buy a full-size standard package of each. But through the Humidor Sampler, you can 19 get a liberal get-acquainted quantity of all twelve of these blends for $1.50—with the attractive Humidor case included. And after you have found, in this Humidor assortment, the one tobacco, or combination of tobaccos that fulfills your complete tobacco ideals, your local dealer or tobacconist can keep you supplied with this blend—in the regular full-size standard packages. Sent on 10-Day Approval Send no money. Your name and address on the coupon is all that’s needed now. It will bring you the complete Humidor Sampler of these twelve peer- less pipe mixtures—direct from our factories to your den. When the postman brings the package the price with him ($1.50), plus po: days’ test of these tobaccos doesn’t reveal the ideal tobacco you've always hoped to find for your pipe the cost ison us. Simply return the Humidor—and we'llsend back your $1.50 and postage by return mait eposit If aten Send No Money—Just Mail Coupon The American Tobacco Cy Marburg B Baltimore, Md. Please send me, on 10 d proval, one of yor Humidor Samplers of twelve dif- ferent. smoking tobaccos. I will pay post- man $1.50 (plus postage) on rec with the understanding that if Lam n atisfied T may return Humidor in 10 days and you agree to refund $1.50 and postage by return mail, Name Addres , Inc. neh, Dept. 18 If you expect to be out when post- man calls you may enclose $1.50 with cou- ponand Humidor will besent to you postpaid.