Judge, 1923-12-01 · page 2 of 36
Judge — December 1, 1923 — page 2: what you’re looking at
What you’re looking at
# Advertisement Content, Not Political Satire This page is primarily an advertisement for the Valet AutoStrop Razor, not political satire. The illustration shows a barber demonstrating the razor to a customer in a shop setting—a common advertising trope of the era. The "satire" is commercial rather than political: the ad uses hyperbolic language ("world's fastest shave," "super-keen edge") typical of early 20th-century marketing. The headline's imperative tone ("Try it, sir, and you'll adopt it") represents competitive marketing claims rather than social commentary. The order form at bottom indicates this was a direct-response advertisement placed in *Judge* magazine. This reflects how magazines of this period mixed editorial content with extensive advertising to subsidize publication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The world’s fastest shave Try it, sir, and you'll adopt it A quicker, better way of shaving is now known to mil- lions of men. The fastest in the world—78 seconds from lather to towel. And every shave a super- velvet shave. You can’t shave rightly nor quickly with a dull- edged blade. The main reason that so many men are adopting the Valet AutoStrop Razor is simply this: We've processed a barber's edge—the keenest edge known on a safety blade! ! ORDER direct if your dealer | | cannot supply you AUTOSTROP SAFETY RAZOR CO. 647 First Avenue, New York City ysed is one dollar ($1.00 for which | je one of the Model C Valet Autostrop sets complete. | Name | | | Street Address : | | | City and State. We invite you to become acquainted with the greatest shavetever known. For the delight we know you will get, we urge you to try the Valet AutoStrop Razor with- out delay. A New-type Blade Like all razor makers, we knew for years that the safety method was correct in shaving. Also, that the old-time safety razor blade was open to much improvement—the final-type razor edge had not been attained. So we spent a fortune experimenting—seeking a_ better way Nearly three years ago we found the secret of a super-keen blade- we processed a barber's edge on our blade. But before announcing it we made 18 months of tests. We wanted to prove first, on thousands of men’s faces, that our achieve- ment was supreme. Now millions of men, using our razor today will tell you how well we have succeeded. Once over enough With this new super-keen edge you run over your face one time only. Slow, harsh shaving is need- less You can reduce your shaving time one-half. And spare your face, for dull-edged blades hurt the skin Too many men mistreat their skin, aging it prematurely. Much harm is due to improper methods of shaving But witha Valet AutoStrop Razor there is no scraping. No after- shave smart. No irritations. The set consists of a self-strop- ping razor, leather strop and blades, in a variety of cases. You can use new blades or you can automatically strop them Either giv you our super-keen edge. Every day a velvet shave Buy a Valet AutoStrop Razor today—for sale every where—$1 to $25, according to finish, case and number of blades. See how this new way of shaving not only saves time, but protects the skin—a wonderful combination of speed and comfort, Published Matter, October 21, 1881 Pres.:; Douglas H. Cod Post-Office at New York City, N. rea. E, J. MeDonnetl. Treas under Act of March 3, 1879. $5.00 year. | 1Sc a copy W. D. Green, Secretary, 027 West 43d Street, New York, N.¥ comicbooks.com sy of di