Judge, 1923-11-24 · page 25 of 36
Judge — November 24, 1923 — page 25: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not editorial satire. It promotes the Oliver Oil-Gas Burner, a heating device marketed as a revolutionary replacement for coal and wood stoves. ## The Sales Pitch The ad targets early-20th-century housewives by emphasizing relief from domestic drudgery: no more heavy coal to carry, ash clouds, or unpredictable heating. The illustration shows women using the burner while maintaining clean homes—a significant selling point when coal-burning created constant soot. ## Historical Context The ad references **coal strikes** and supply uncertainty, indicating labor unrest was disrupting home heating during this period. The claim of "3 times the heat of coal" at a "special low introductory price" is typical early advertising hyperbole. The composition of "95% Air—5% Oil" emphasizes efficiency to appeal to cost-conscious consumers concerned about exorbitant fuel prices. ## Why in Judge? Judge magazine accepted advertisements to fund publication. This appears to be a full-page paid advertisement rather than satirical content, though Judge's typical readership—educated, middle-class—matches the product's target market perfectly.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
at turn valve. ‘| Amazing Invention New Cheap Fuel Replaces Dirty Coal and Wood in any Stove! No more dirty, heavy coal and wood to lift and carry—no 4 Pits intense | more dirty scuttles—no more clouds of ashes and dust to Installed breathe and muss up the house—no more cold, unevenly heated rooms—no more worry about coal strikes and exor- bitant prices. An amazing invention ends all this forever! 3 Times the Heat of Coal sig LREADY over 150,000 housewives stove. It is so simple a child can operate it. A h equipped their stoves with this So sturdy it will last a lifetime. Absolutely wonderful new device—the Oliver safe. Perfect heating satisfaction guaranteed, Oil-Gas Burner—that actually gives 3 times Te the heat of coal. What a difference to Special Low Price zs have this clean, even heat eliminating hours of daily drudg ny degree of heat, at Introductory Offer } 2 minute's notice, by simply turning a little Don’t face another winter depending on | valve. uncertain coal supply. (Government sta- : oT tistics show that there has been a strike 95% Air—5% Cii every year for 10 years.) Don't go on ving money spending hours each day emptying ashes, because only 5% oil is combined with 95% Cleaning and regulating a mussy stove, air to form a clean, odorless, smokeless, bl or running downstairs all long to regu- white lame. Your housework is cut in half, late and replenish the furnace fire. Don't Your curtains, rugs and draperies will stay Tisk your family’s health with uneven bright and clean twice as long. certain coal or wood heat. You can And, at the same time you are s Mr. Oliver's wonderful invention at a Special ' * Low Introductory Price—use it in your own f acents ano | Fits Any Stove {iv Minden guarantee of perfect satis- [~——— = DISTRIBUTORS | Mr. Oliver’s Invention faction Mr. Oliver is now making to readers | QUIVER 0lL-aas auRNeR co. 2418. Oliver Bidg., St. Louls, Mo. Oliver representati make big” moi $500.00 and month, T of spare time ers, 8 is made in 16 models of this magazine. You will be entitled to I to fit any type or size this offer if you fill out and mail the coupon neat’! Tha Sitclat Pod Ptioe Noted et of range, heating ste below immediately. ou will receive full Offer, Tam interested in a burner for a or furnac No holes details and an interesting Free Book, “New to drill, no changes Kind of Heat.” No obligation. So mail whatever in your it at once. OLIVERSEBURNER | OLIVER OIL-GAS BURNER CO., 2418-K Oliver Building ST. LOUIS, MO. Canadian Distributors: 2418-K Oliver Building, Toronto, Ont. e your FREE Be Sew Kind of work- i Heating G Furnace ° Oispecity’ Steam; Hot alr or Hot Water) rritory— ation. re and full tails. No obligation. Write B. M. Oliver, President, at) address below. 23 comicbooks.com