Judge, 1923-11-24 · page 23 of 36
Judge — November 24, 1923 — page 23: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page**, but rather a **book club advertisement** from Judge magazine. The page promotes a "New Library of Favorites"—a mail-order book collection offering 12 works by famous contemporary authors (Booth Tarkington, Edith Wharton, Joseph Conrad, Gene Stratton-Porter, and others) for $1.98. The portraits along the left side are genuine photographs of these celebrated early-20th-century authors, not caricatures. The "extraordinary" angle is marketing: this claims to be the first time these prestigious writers' works were combined in a single affordable package. The appeal targets middle-class readers who wanted access to "best sellers" and "masters of human emotion" without paying full price for individual volumes. The no-money-down offer and money-back guarantee were standard direct-mail sales tactics of the era. There is no satire or political content—this is straightforward advertising using the magazine's platform to reach its educated readership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Harold Mac Author of " at Pag. and Te Outside, a Gi mous Authors Now Combined jor The First Time In This Extraordinary Book Offer/ Just glance at this list of authors. Booth Tarkington—Edith Wharton—Joseph Herge- sheimer—Gene Stratton-Porter—Harry Leon Wilson—Kathleen Norris—W. B. Maxwell — Gertrude Atherton — Harold MacGrath — Maurice Hewlett —Rex Beach — Joseph Conrad. Never in the history of publishing has such a brilliant combination of authors sual offer! Twelve of the widest read, most talked-of authors rary of ‘‘best sellers'’—and all for the cost of a single book! Amazing Offer tion veautiful rc characte s ling m —all b magic touch of twel writers, eee on | Special Bargain All for $198! New Library of Favorites : only What This the Famous Authors’ Library Contains: Beautiful Lady Booth Tarkington Uneducating Mary Kathleen Norris Ma Pettingill Talks Harry Leon Wilson Spanish Jade Maurice Hewlett North of 53 (from Pardners) Rex Beach The Duel Joseph Conrad Wings Gene Stratton-Porter Gorgeous Isle Gertrude Atherton The Touchstone Edith Wharton The Dark Fleece Joseph Hergesheimer An Amateur W. B. Maxwell Captain Wardlaw’s Kitbags Harold MacGrath c ath Het Gi Reeerae Dae t . you can reach ster of Booth 1 is different fascinating. striking orbing ure impossi near. To pick up one of these novelet is to be spirited all you iventure rden City Publishing Co., In, Dept. F-6311, Garden City You mm; pay the It is understood that 1 re ys and you will return 1 question. Name nsported into the Address land of romance City (Orders from outside U.S. are Send N o Money thors, I will in delive and wit h with order.) comicbooks.com