Judge, 1923-11-17 · page 6 of 44
Judge — November 17, 1923 — page 6: what you’re looking at
What you’re looking at
# Analysis This page satirizes celebrity endorsement advertising through a mock testimonial by "Miss Gerty Screenstar." The central image shows a woman in 1920s fashion surrounded by quotes praising various products—Everready Eyebrow Pencil, Hecla pearls, Pillsbury Face Powder, Mudhora cosmetics, Fishee hair nets, Tropical Soap, Soviette Rouge, Epileptic Toothbrush, Sheerskin Union Suit, Sweller Shoes, and Skidproof Hosiery. The satire targets the absurdity of celebrities endorsing *every* consumer product imaginable to maximize advertising revenue. The headline sarcastically asks why she doesn't endorse everything simultaneously. The joke ridicules how celebrities lend credibility to unrelated products and the growing commercialization of celebrity culture in the 1920s.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
How doth the little Movie Star improve each shining minute? By recommending underwear and sweetly posing in it! WHY NOT DO THEM ALL AT ONCE AND SAVE “ADVERTISING SPACE? Miss Gerty Screenstar says: “I can handle my eyebrows with ease when | use my Eveready Eyebrow Pencil.” “L just love my Hecla pearls!” “L couldn't get along without Pillsbury's Face Powder. “Tam sure | owe my. success to Mudlava perfectly at-ease on the in my Sheerskin Union “I always put my best foot for- ward with my Sweller Shoes.” And speaking again of recom- mendations, when you get your paper Tuesday nights just say JUDGE to the newsstand man! “L couldn't emote _ perfectly without my Fishee hair net “Tropical Soap keeps my skin in wonderful condition.” “Soviette Rouge is my favorite rouge.” “T couldn't smile if | didn’t use my Epileptic Toothbrush.” *Round-the-world corsets keep me in perfect shape for my work.” : Apologies to Plume en “Skidproof Hosiery is my favor- ite and I love to show it to my friends.” PEAKING of recommendations, try this number of JUDGE on your sense of humor! If you like it, write us and also tell all your friends if you don't like it, just write us! JUDGE, Volume 85, No. 2194, November 17, 1923, Entered as Second-Clast Matter, October 21, 1881, Published Weekly and copyrighted 1923 by Leslie-Judge Co.; William Green, Pres.; Douglas H. Cooke, Office at New York City, N. Y.: under Act of March 3, 1879, $5.00 a year. 1Se a copy E. J. McDonnell, Treas.; W. D. Green, Secretary, 627 West 481 Street, New York, N.Y comicbooks.com