Judge, 1923-11-17 · page 5 of 44
Judge — November 17, 1923 — page 5: what you’re looking at
What you’re looking at
# Analysis of Judge Magazine Page This page contains satirical poetry and advertisements rather than political cartoons. **"Ad Maximus"** is humorous verse mocking advertising culture—critiquing empty slogans ("All is not Gold Medal that flours"), absurd brand names, and consumer gullibility. References like "B.V.D." (a underwear brand) and "Willsnap" suggest early 20th-century products. **"The National Anthem"** parodies patriotic sentiment, sarcastically celebrating America while listing consumer goods ("Billboards," "Pills") as national symbols rather than ideals. The irony suggests commercialism has replaced genuine patriotism. The illustration shows a well-dressed older man with a younger man, captioned about being a "bootlegger"—referencing Prohibition-era illegal alcohol sales. The overall theme critiques American materialism and commercialism masquerading as civic values.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ad Maximus ROLLING tacks, Firestone gathers no A It's along road that has no Socony sign. All is not Gold Medal that flours. To B.V.D. or not to B.V.D.! The Ham is not always to the Swift. Pall Malls well that end well. Time and Tydol wait for no man. Where there’s a Willsnap there's a way. * * * There's many a slip twixt the Kuppenheimer and the lip. In the spring a Young hat’s the Victrola belongs the “O Cleopatra, yon bootlegger wouldst have you sip his new snake bite remedy.” jack was kind of What's he d blockhead in. col- “Yes, we have no bananas!” ts y—what an odd name fora girl.” she’s 100 per cent pure!” by Kur Proud Father—And he may be a bootlegger some day! 9 The National Adthem M« Country, ‘tis of thee, Sweet Land of Ad copy, Of thee T si Land where the bill: Str ght up into the From every mountain side We see them swing! My native country Pear's Soap- Thy ads T love. Ads for all pains and ills, Bell-Ans and Liver Pills, My heart with rupture thrills, thee, e Socony! Heaven's above Let ad planes ride the Dreeze, Murads and B. V. Ds! Chew Spearmint Gum! Electric signs flame out, Thin pills for people stout, Buy this, buy that, they shout— Mentholatum! Hemmed in on every Wildroot and Her; Neatly arranged Land ~ Land a I at comicbooks.com