Judge, 1923-11-17 · page 2 of 44
Judge — November 17, 1923 — page 2: what you’re looking at
What you’re looking at
# Analysis of Judge Magazine Page This page is primarily **advertising disguised as satire**. The headline sarcastically asks why celebrities don't endorse all products at once to save advertising space. "Miss Gerty Screenstar" — a fictional movie actress — is surrounded by endorsements for various consumer products (toothbrush, hair net, soap, rouge, corsets, shoes, powder, etc.), each with a quoted testimonial. The satire targets how **celebrities lent credibility to commercial products through endorsements**, a growing marketing practice in the 1920s. The footnote's tongue-in-cheek tone ("write us and tell your friends if you don't like it") further emphasizes the absurdity: one person endorsing dozens of unrelated products would be transparently false advertising. This reflects era concerns about celebrity influence and commercial manipulation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
How doth the little Movie Star improve each shining minute? By recommending underwear and sweetly posing in it! _ WHY NOT DO THEM ALL AT ONCE AND SAVE ADVERTISING SPACE? Miss Gerty Scree “Tcan handle my eyebrows with 1 couldn't emote _ perfectly ease when | use my Everready without my Fishee hair net Eyebrow Pencil ; Tropical Soap keeps my skin in “TL just love my Hecla pearls!” wonderful condition “LT couldn't get along without Soviette Rouge is my favorite Pillsbury's Face Powder rouge I couldn't smile if I didn’t use my Epileptic Toothbrush | am sure | owe my success to Mudlava “Round-the-world corsets keep me in perfect shape for my work I feel perfectly at ease on the set in my Sheerskin’ Union Suit Skidproof Hosiery is my favor- | always put my best foot for i ite and | love to show it to my ward with my Sweller Shoes friends | PEAKING of recommendations, try this number of JubGe on your sense of humor! If you like it, write us and also tell all your friends if vou don’t like it, just write us! \nd speaking again of recom- mendations, when you get your paper Tuesday nights just say JUDGE to the newsstand man! DGE, Volume 85, No. 2194, N 17.1923, E . to Pe a ; N.Y.: under Ac 3.1879 $5.00 4 year Published We Kiy and copyrighted 1929 by Leshecdu illiam Gs Douglas H. VicesPr fi Teraa: W. B, Gaeta, Sicretare, a2) Wee 4M street New York NY comicbooks.com