Judge — November 17, 1923 — page 1: what you’re looking at

What you’re looking at

# Analysis This is the **November 1923 advertising number** of *Judge* magazine (price 15 cents). The page is **primarily advertising content**, not political satire. The cover features a collage of glamorous women's photographs arranged around the large "JUDGE" masthead, with the tagline "THERE'S A DIVINITY THAT SHAPES OUR ADS!" The caption identifies these as "The Mmes Harris, Haleproof, Fletcher, Venida, Munto, Hindo, Gainsborough, Life Savor, Zip, Maidford, Mum, Coco Cola, Doerio, and the Palm Olive and Inglis sisters." These appear to be **brand mascots or advertising spokespersons** for various consumer products (cosmetics, hygiene items, beverages). The satire gently mocks advertising's reliance on feminine imagery and celebrity endorsement—suggesting that advertising creates an almost religious devotion to branded products embodied by idealized women.