Judge — November 17, 1923 — page 18: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

toe PiIrTyY MILLION DOLLAR ACCOUNT by Norman Anthony HE PREsID of Bunk, Bunk & Bunk, adver- sing age tood at the head of the long mahog- d_in quiet dignity. -y gesture seemed to carry weight, and the twelve men grouped around the board listened expectantly. “Gentlemen, this is a very auspicious occasion, and when I tell you why I have called you men of Bunk, Bunk & Bunk together, you will real as I do, the weight of responsibility that has been placed upon our shoulders. We have done more than any other firm in the world to raise the standard of advertising, and as a result we have been honored with the largest account in the history of advertising! To make a long short, gentlemen, a well-known billionaire, who w his name kept secret, has given us an appropriation of fifty million dollars to popularize the Bible! He has left the matter entirely in our hands and his only it be done in an original way. Fellow-workers, the opportunity of a lifetime and I am sure we will make the best of it. Let us have one hour of quiet f, Been, the head visu- r, leaned forward in his ch Pardon me, Mr. but before we go into quiet, is the Bible a four Clothes by Socrety Branp. The president gazed sadly at Been, “Mr. Been, Tam surprised at you! The Bible is a book! One of the oldest books in the world, written by—er—written y years ago! It comes in two editions, bound in black Morocco leather with gilt-edged medium stock. It has been sadly neglected of late and we have been intrusted to put it across! Now, gentlemen, one hour!” “They’re making trousers much looser around the waist.” “Well, if business doesn’t pick up pretty soon I'll be right in style!” Te PRESIDENT raised his head from his cupped hands. “Gentle- men, [hope the hour has been pregnant! I will call upon you one at a time. Mr. Been, what is your plan Mr. Been rose and looking at a scribble pad in his hand, spoke. “In my many years of experience the advertising field, L have always believed in simplicity. As you know I made the Drivell account a big suc in that manner. The Allye Soap was handled in the same w also the Menthorubbem unt. Of course the first thing to do is to make the public Bible conscious and do asi st we start our campaign six-shect poste! pickin tty girl in a bathing suit holding a Bible and the slogan, ‘I always read it! I think Clarence Underfisher is the artist to do it, and it could be used for street car and mag: ropy too.’ Mr. Bunk clapped his hands. “Capi- tal, Mrr Been, capital! I knew Bunk, Bunk & Bunk would come through! Can anyone suggest a plus on B sugges- tion? Welk, how about y Mr. Welk, a dark haired young man with a broad for » rose and un- buttoned his morning coat. “T think Been’s idea of the pretty girl is a novel one, but feel the slogan could be improved upon. I would suggest, “You just know she reads it! or ‘It satisfies!’ ” Mr. Bunk bowed his head in deep thought. “You may be right, Welk. Of course 7 . aul . we mustn’t make a flash decision on the moe time I smoked a pipe in the house my wife burned slogan. We might even contemplate a “What did you do?” : (Continued on page 26 so you will read “We compromised. I smoked the incense!” the ads.) The jokes on Vetver. . j comicbooks.com