Judge, 1923-11-17 · page 17 of 44
Judge — November 17, 1923 — page 17: what you’re looking at
What you’re looking at
This page satirizes outdated advertising by juxtaposing old product ads with modern commentary mocking their claims and styles. The magazine critiques how advertising has changed since the "good old days." Key targets include: - **McCallum Silk Hosiery**: The text notes the old slogan "You just know she wears them" required faith; now it's plainly obvious. - **Van Camp's Beans**: Sarcastically compares whether the advertised woman is a society lady or impoverished Russian countess—highlighting class pretension in vintage ads. - **Musical instruments ad**: Mocks how women once "dolled up" for evenings playing mandolins; now they "string the men" instead, suggesting modern women are manipulative. - **Cuticura soap**: Ridicules the coy premise of showing clean hands after washing. - **Vail Bibber Cigarettes**: The commentary suggests such premium products required walking miles to obtain, implying modern convenience has diminished their value. The overall satire suggests early advertising relied on naive sentimentality and implausible claims that modern readers would find absurd.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
"wall Deesed Fo Wearing : Zatch ail ales Neeaywer® wa AN PANY " odhampton” Bere \ Van Camp’s “sep It’s plain to see from this advertisement that there really was some sense to the slogan, “You just know she wears them.” Nowa- days, there’s no ques- tion about it at all! a ed avant’ {pest \osteRY Mas 7 It is hard to tell } from this picture | whether the young lady with the trick » | tie is a society belle j at an afternoon tea |or one of those /{ | out-of-luck Rus- ~ | Sian__countesses. | A can of beans iin those days | was evident- ) \ ly merely |an hors Pork and Beans | It is readily seen here what they used to do with their evenings in the good old days. The girlies got all dolled up in their crinolines and strung their mandolins. Nowadays they get all dolled down and string the men. Now, we ask you if this isn’t coy; in fact, naive! The little flirt! She has just washed her hands with Cuticura, and i | showing you how clean they are. CPIBBER CyGARETTES. LITTLE | CIGARS. ALL IMPORTED TOBACCO. HIGHEST IN PRICE, FINEST IN QUALITY. 25. a Bundle, xo in Bundle. Here we have the devil-may- care, swagger young man about town all dressed up for the opening night of “The Black Crook.” Lucky fellow! He didn’t have to walk a mile for his ciga- rettes in those days! Boy, page Mr. Leyendecker! No fair-faced youths posed in collars when Grover Cleveland was suppressing the coal strike. It took strong, hardy men to wear such styles as shown above! And think of all that good advertising space going to waste!