Judge, 1923-07-14 · page 29 of 36
Judge — July 14, 1923 — page 29: what you’re looking at
What you’re looking at
This page contains **primarily advertising with minimal editorial content**. The left column features "On Verse Making," a lighthearted discussion of poetry composition that includes brief humorous anecdotes (about a character named Bell, a hypochondriac named Randall, and a joke about German currency). The **dominant content** is a full-page advertisement for **Butter-Kist Popcorn Machines**, manufactured by Holcomb & Hoke in Indianapolis. The ad targets small business entrepreneurs, promoting their new "Gold Mine" model as an affordable entry into the popcorn vending business. It emphasizes profitability (claiming 65-cent margins per dollar sold, citing one operator's $3,484 annual profit) and automatic operation. The illustration shows a family examining the machine, positioning it as an accessible business opportunity for ordinary Americans. **Historical context**: This reflects early-20th-century American entrepreneurship and the expansion of automated vending machines into popular entertainment and snack distribution.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
On Verse Making (Continued from page 8) bothersome searching for a rhyme that lutely had to have but which refused to present _ itself! Even at that moment we had a fragment held up and. incomplete just because one solitary thyme would not come. The’ bit went like this: I know a young lady called Bell; When dancing she looks very swell. But next day at ten, If you saw her then— But, as n have been noticed, the last line was missing. And solely be- cause a rhyme would not arrive that would permit our completing it with the desired sense preserved. But we knew now that even if completed such a verse could be but a low grade of poetry. Better far for us to emulate that inspired | singer lauded in the review. We would) be writing far better poetry , be- cause of the elimination of thi: ri some rhyme making, with far greater ease and at much greater speed. Therefore we pitched our poem into the wastebasket and placed ourselves with the immortals by dashing off the idea thus: Beautiful Bell! Or so she looks At night when dancing. But just see her At 10 a.m. next morn— O—u! tae Randall —Hypochondriac is grouchy | to-day. Rogers—Yes, you couldn't make him happy even if you told him he had leprosy. Rey “So you were in Germany, eh? A: what did you think of their trick money “Trick money that of a curre glass of real beer! Say—never speak like y that will get you a This art stuff is just a matter of taste. The coupon, filled in, offers you an easy road to big profits. Obligates you in no way. Fill in and mail TODAY. Now! Costs Less to Enter Profitable Butter-Kist Popcorn Business UTTER-KIST now offers a new and wonderfully improved line of Popcorn Machines with the right model, exactly suited to the requirements of your own business. And best of all—there’s a beautiful, brand new model that sells at half what former models cost! It’s the Gold Mine—and it’s a beauty. Mahogany- finished cabinet—gleaming glass sides—polished nickel parts. Takes up little room. Works automatically. Produces thirty 10-cent packages an hour. Has special compartment for peanuts—a chance for added profits, A better machine in every way! Pops more corn at same cost. And pops it under glass. No springs. Noiseless. Every part interchangeable. New and improved revolv- ing electric sign. BUTTER-KIST Popcorn “America’s Oldest Treat’”’ Butter-Kist Popcorn can make big profits for you. H. C. Wallace writes: “In ‘one year we made a gross profit of $3484.” Many are making even more. And remember, out of every dollar’s worth you sell, you keep 65 cents as your profit! The Gold Mine Model is your opportunity. Write for the Butter-Kist Easy Payment Plan. Mail the coupon. Hotcoms & HoKE Mrec. Co. World’s Largest Manufacturers of Popcorn Machines and Peanut Toasters 2226 Van Buren Street + « Indianapolis HOLCOMB & HOKE MFG. CO., 228 Van Buren St., Indianapolis, Ind. Please send me, without obligation on my part, your free Butter-Kist book. I also want the Location Chart which I will fill out and return to you. Name Street. City and State. Business