Judge, 1923-05-19 · page 23 of 36
Judge — May 19, 1923 — page 23: what you’re looking at
What you’re looking at
This is a **Kelly tire advertisement** disguised as humor, set at an English fox hunt (Pytchley Hunt is a real, prestigious hunt club). Two wealthy gentlemen discuss tires; one assumes the other bought new ones, but learns they're Kelly Cords driven for nearly a year—yet still look new. The satire targets **upper-class vanity and materialism**: these men prioritize how their cars appear to peers at exclusive social venues. The joke works on two levels: it mocks snobbish display while selling the product's durability and value ("It costs no more to buy a Kelly"). The drawing by Laurence Fellows is period advertising masquerading as editorial content—common in early-20th-century magazines. The social context emphasizes automobiles as status symbols among the wealthy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AT PYTCHLEY HUNT* “Well, Archie, I see you've been buying some new tyres.” : “New tyres? Not atall. I’ve driven those Kelly Cords steadily for nearly a year now.” HAT Kelly Kant-Slip Cord tires retain the ap- pearance of newness for an astonishingly long time is, of course, a source of pride to the owner. But this is as nothing when compared to the satis- faction derived from the long, economical mileage they deliver and the sense of safety given him by “the tread that removes the dread of skidding.” ® Drawing by Laurence Fellows, London, It costs no more to buy a Kelly. comicbooks.com