Judge — March 31, 1923 — page 16: what you’re looking at

What you’re looking at

This political cartoon satirizes Henry Ford and his Model T automobile during the early automotive boom. The image shows a Ford car emerging from a giant egg labeled "PRESIDENTIAL BOOM," with the driver exclaiming "Cheap! Cheap!" The satire mocks Ford's famous assertion that he could manufacture affordable automobiles for the masses. The egg imagery suggests Ford's automotive ambitions are newly hatched and emerging. By having the figure cry "Cheap! Cheap!" (mimicking a chick's sound), the cartoonist ridicules Ford's obsessive emphasis on affordability as his primary selling point and political message. This likely references Ford's potential presidential aspirations or his growing political prominence during the 1910s-1920s era.