Judge, 1923-01-27 · page 2 of 36
Judge — January 27, 1923 — page 2: what you’re looking at
What you’re looking at
# Auto-Suggestion Advertisement from Judge This page is primarily an **advertisement**, not political satire. It promotes "Judge" magazine's mail subscription service using the concept of auto-suggestion—a popular early 20th-century psychological idea that regularly viewing something influences you to resemble or imitate it. The ad features a caricatured portrait of **George W. Surflace**, identified as "Pres. Am. Lemon-Squeezers' Assn." (a humorous fictional title). The pitch claims: looking at this man weekly will make you look like him, but reading Judge weekly will make you "the happiest man alive." It's a playful self-promotional hook using period psychology trends to encourage subscriptions at $1.00 for ten weeks—a typical direct-mail coupon advertisement of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AUTO-SUGGESTION Look at this man every week and you will soon begin to look like him! Look at JUDGE every week and you will soon begin to look like the happiest man alive! That’s your cué! SX iy Clip the Coué Coupon! All R JUD I accept your offer —ten NS accept 3 weeks for $1.00, It is under. stood that you send me JupGE beginning with the curr i 1 numbers in all. I encl or) send me a bill at a e. (Cana dian, $1.10; foreign, $1.20.) Day by day, in every way, JUDGE is getting better and better Name City. comichooks.