Judge, 1922-09-23 · page 36 of 36
Judge — September 23, 1922 — page 36: what you’re looking at
What you’re looking at
This page is primarily **commercial advertising**, not political satire or cartoon content. It promotes the Little Leather Library Corporation's offer of free Roycroft hand-hammered copper book-ends (valued at $2.00) to customers who purchase a 30-volume classic literature set for $2.98. **The offer's appeal**: During this era (appears early 20th century), such "classics collections" were marketed as affordable ways for middle-class Americans to access prestigious literature—works by Poe, Stevenson, Doyle, and others—while the artistic book-ends suggested cultured taste. **The sales strategy**: The "free gift" and 30-day trial with money-back guarantee were standard early mail-order tactics designed to lower purchase resistance. **Historical context**: The Roycrofters were a real Arts and Crafts movement workshop in East Aurora, New York, lending authenticity and prestige to the promotion. No satire or political commentary appears on this page—it's straightforward period advertising targeting aspirational readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
This Beautiful Pair of Roycroft Hand Hammered Copper Book-Ends~ FREE Retail Value $22 mmered ; now these bool FR Roycroft ich bronze in ractive design, vered with green felt nd-hammered copper )0—are offered to you Why we make this sensational offer The only condition ot beat tooled leather—at the volumes! Little thro endo printed in editions of r is essential that these gr Little Leather Library Corp., Dept. 499, 354 Fourth Avenue, New York City Please send me FREE, of Roycroft hand-ham per book-end 30 volumes the Little 1 Twill postman the low pric 30 books, $2.98, plus the postage, ery.” It ls understood, however, to be satisfied after exami 2, 1 will mail ¢ days and you are this set xd boc en croft, emboss: r astonis| nsidered a ‘purchase by me. 11 act quickly. These book-ends your prompt acceptance of an offer zing opportunity sld care tc sterpieces of liter 3,000 pages in iss the chance to parate ach bound in a nner of hand- 8 for ature—30 s of only $2.' are not he pocket, ine grade of white 1 wears many k is the work of a world-famous author, Maupassant, Stevenson, Poe, G Conan Doyle nd many other: ierful thirty volume set of th price of $2.98 only blist These boo 4 ion at a time. Moreover, it at editions be disposed of as fast as they sensational ather Library on approval. at this is if Tam ad 0 return my money at keep them there is nothing further to pay Name Address City (Outside U St S. price $3.08 cash with order.) an the skilled organization be to a min are printed. Only in this way kept together and costs redu That is why we now offer a real indu —the $2.00 pair of Roycroft hand-hammered co) FRE A limited number have been secured t eration of vert Hubbard's Roycrofters for ing this offer. . Mail the Coupon—Send No Money il the coupon NOW. To obtain the book-ends free, all you do They will be sent to you at once togethe hirty Little Leather Library books. Upon arrival deposit $2.98, plus pc , e postman for the books. ne the books and the book-ends for thirty days. If for any for No reason, you desire the return of your money, it will be refunded without question upon request. But mail the coupon or a letter n thout any money for 30 days’ examination of the books and book-ends, LITTLE LEATHER LIBRARY CORP'N, Dept., 499, 354 Fourth Ave., New York nent for prompt action