Judge, 1922-09-23 · page 35 of 36
Judge — September 23, 1922 — page 35: what you’re looking at
What you’re looking at
This is a **subscription advertisement** for *Judge* magazine disguised as editorial content. The cartoon illustrates the magazine's claimed restorative power. **The Setup:** A tired, exhausted businessman returns home after a brutal work week—so depleted he can barely walk. He discovers *Judge* magazine left on his library table. **The Transformation:** Reading *Judge* utterly revitalizes him. He becomes so engaged he ignores dinner (requiring six summons), rushes through the meal, and spends an energetic evening laughing and enjoying himself with his wife. **The Satire/Sales Pitch:** The ad sarcastically suggests *Judge* is a miracle cure for modern urban fatigue and despair—particularly relevant given the text's reference to strikes and "cold winter" hardships. By positioning the magazine as "the national habit" that "breaks the gloom," the advertisement appeals to readers seeking escapism and entertainment during presumably difficult economic times. The "former hurdler" metaphor suggests even washed-up athletes find renewal through the magazine's humor.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The former hurdler calls on a customer I ae you ever stopped to realize how puts into one? Here’s an example—a former college man, hurdler on his track team. It’s Friday morning. When he got home from a hard day’s work the evening before he was just about all in. Ile was so tired and glum It had been a fierce week. that he could We don’t need to tell you more—you know how it is! hardly drag one leg after the other. Well—he got home. And there, lying on the JUDGE, 627 West 43d Street, New York City Enclosed find $5.00 to renew my subscription to JupGe for another 52 weeks: Name: Street: City: much pep and vigor every issue of JuDGE library table, where his wife had left it after three joyous hours, was the new JuDGE. Oh, boy! She had to call him six times to come to dinner. Already he was a different man. It was a speedy meal and he cut dessert to get back to Jupcr. The rest was a joyous evening of laughs and chuckles. And now—well, see for yourself! | JupGEe is the national habit; he’s the one thing that breaks the gloom of strikes, that warms your heart in the face of a cold winter. Put aside one evening every week to be spent in the company of the cleverest, most enter- taining and enjoyable group of men and women it will ever be your pleasure and privilege to meet. If your subscription is getting low use the coupon.