Judge, 1922-09-02 · page 27 of 36
Judge — September 2, 1922 — page 27: what you’re looking at
What you’re looking at
This page is **primarily a full-page advertisement** for Butter-Kist Popcorn Machines, with decorative satirical content surrounding it. ## The Advertisement The ad promises "$600 to $5000 a Year" profit from operating a popcorn/peanut vending machine in small retail spaces. It emphasizes 60-70 cent profit margins and uses an "easy payment plan" to attract entrepreneurs. ## The Satirical Vignettes The page includes small humorous sketches mocking contemporary social situations: - A servant asking to leave her job because the employer's son only proposed last night - A jeweler advising young men to follow women shopping and watch their jewelry-store behavior to gauge marriage prospects - A working-class man's cynicism about French "auto-suggestion" self-help cure methods - A domestic servant defended for kitchen noise-making ## The Satire's Purpose These jokes collectively mock the era's commercialism and self-help culture. They satirize how advertising preys on aspirational desires (quick profits, romance advice, pseudoscientific cures). The placement of cynical humor around a get-rich-quick scheme ad suggests Judge's skeptical, sometimes sardonic tone toward American consumer culture and dubious business promises.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
$600 to *5000 a Year From New-Found Profit! ERE’S how you can do it. Place a BUTTER-KIST Popcorn Machine in unoccupied space and sell popcorn and peanuts to hungry throngs. Any store has the small space required. You can make big profits because this machine is a winner. It actually draws trade to your store. People will go out of their way to get a bag of delicious BUTTER-KIST Popcorn. Popcorn is an everyday seller, month in and month out. So are peanuts. The Machine sells both—lots of them! “What, Gladys! You want to leave to be married? Why, this is most unexpected.” “But, ma’am, it isn’t my fault. Your son didn’t ask me to marry until last night."—-Weekly Telegraph. And you can make profits! 60 to 70 cents out of every dollar’s worth you sell is yours to keep! Think of it! That’s why profits of BUTTER-KIST Popcorn Machines range from $600 to $5000 a year, depending on your location. BUTTER-KIST Popcorn “America’s Oldest Treat” Let us send you a “Location Survey” that will help you to estimate your possible profits from this machine. Fill in and mail the coupon. It may mean the biggest thing you have ever done to increase the profits of your business. | te YOUNG man, » you wonderin, the time is ripe to pop the qu to the woman of vour heart? A jeweler says his experience suggests a way of finding out. “Quietly follow the voung von her next shopping tour down- town” he advi you her stopping in front of a jeweler’s window and gazing at a display of ement rings your zero hour for going over the top has arrived.”—Detroit News. toe Bill—Wot d'yer think about this ‘ere Frenchman, Bert, an’ his auto-suggestion cure? Bert—D'yer mean that bloke wot says you've only got to keep on rep “E day I get and 1 do get better if ye're poorly? “Yes, that’s the bloke, Bert.” “T believes in ‘im, Bill. Why day for the last three months in? to myself, ve day Tl mmons for not ying my rates, strike me pink, day it landed. Jon). The EASY-PAYMENT PLAN makes it easy for you to own one of these money-makers. Easy pay —Easy profits. That’s the story. Send the coupon NOW. ey Mistress (annoyed)—How do you man- | age to make so much noise in the kitchen, vorah? Cook—Well, you just try to break four plates without’ making ixe.—Boston Transcript. Holcomb & Hoke Mfg. Co. World's Largest Manufacturers of Popcorn Machines and Peanut Toasters 2102 Van Buren St. Indianapolis HOLCOMB & HOKE MFG. CO., 2102 Van Buren St., Indianapolis, Ind. Please send me, without obligation on my part, your free Butter-Kist book, “America's New Industry.”” I also want the Location Chart which I will fill out and return to you, Name Address City and State ———— Perl | “Have you all the accessories for eve- PF oning dress?” “AIL but ot “What is tha “A pocket flask. There's a jewelry shop right’ next door.”"—Birmingham | Age-Herald. | oo | id the haberdasher. “What has become of the men who used | to sell gold bricks? | “I dunno,” answered Uncle Bill Bottle- | top. “I guess they’ve got themselves | i ie ee, BUT TERSKIS Tera Business Star.