Judge, 1922-06-24 · page 9 of 37
Judge — June 24, 1922 — page 9: what you’re looking at
What you’re looking at
# "Business Conditions: A Forecast and a Review" by Donald Ogden Stewart This is a satirical business commentary disguised as serious financial analysis. Stewart mocks pompous economic forecasting by making absurd correlations: pork prices indicate business health; failure of bad theatrical plays is "comforting"; foreign currency movements result from celebrity gossip (Claire Sheridan and Margot Asquith); crop failures in "Jersey City and South Chicago" (urban areas, not farmland); and gin production depends on rainfall. The accompanying "Barometric Business Analysis Chart" appears to be a deliberately incomprehensible overlay of subway maps, sports references, and random symbols—parodying the pseudo-scientific charts that financial analysts use to appear authoritative. Stewart's point: business analysis is often fraudulent nonsense dressed in technical language. The humor targets both overly confident forecasters and readers who accept dubious economic "expertise" without question—relevant satire in 1922's volatile post-war economy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
EXPLANATION of STEWARTS Barometric Business ANALysis CHART G43MEtK May 8” Ist Tee +t Present Subway —--- Proposd Subsiuate @ Express Stops © Stops on Signal —— (eed) Harvard’s Ball ~™ Saturdays and Holidays until October 1° © County Seat ® Kick Off Where Body ures Found WDishes Marked with Star ere Ready —P— Forward Pass F— Stops to Discharge Passengers for Allen Junction only 18680 1899 1999 1922 Bunker © Navy Yard X Lighthouse -Dates ——Strawberry Patch Business Conditions A Forecast and a Review N GENERAL it may be said, with- out venturing too bold a prophecy, that business will probably continue in the usual condition unless, of course, there should be the customary change for the better (or worse). The above statement, however, should be taken by the shrewd business man with “a grain of salt,” for experience has taught the American man of affairs that in the business world nothing is absolutely cer- tain, and I must insist that my readers try to remember, as far as possible, that I am “only human” and, as such, am unfortunately not always infallible. Certain indications, however, combined with a study of the “area reports” for the whole United States, have led me to make the seemingly rash statement with which I lead off this wecek’s funereal article. Pork, for example, has remained consistently firm throughout April and May, and “pork”-—as every Chicago business man knows (especially if he lives on the south side)—“shows which way the wind blows.” Pork has always been extremely sensitive to business de- pression, and it will be recalled that immediately preceding the panic of 1907 pork fluctuated violently. A certain By Donatp OGDEN STEWART significance can therefore be attached to the fact that the pork figures for the last two months have been normal, even in New York (where, as you know, pork figures are more apt to move up and down, especially on the dance floors of the cabarets). Fewer failures were reported during the month of May than in any other month of 1922 with the exception of January, February and part of April. It will be recalled that somewhat this same condition existed in the year 1859-60 immediately following the Civil War, and no anxiety need be felt in this uarter. It is also comforting to note that among the failures were several really bad plays which might have sur- vived in a better season. OREIGN exchange was active—too active—but the depressing effect of Claire Sheridan and Margot Asquith will probably be eliminated with time. Francs were normal but pounds fell frightfully, due largely to the secret in- terest of certain large corporations in Walter Camp’s Daily Dozen. Marks sank to a new low level, but then you know how low those Germans are, any- way. 7 PRE stock market was fairly active, many brokers not having time to play more than nine holes on any week- day afternoon. Motors slumped badly, and I think I'll sell the damn car next year. Rails were steady, except the B. & O. between Columbus and Cincinnati. Crop failures were reported in Jersey City and South Chicago. The prolonged drought has affected the whole country somewhat, although not as much as was expected (thank God!). Spring (1922) Scotch sold as low as $13 per quart last week in certain ports on the East- ern seaboard. . Rural districts on the Canadian border report that the Rye is coming along nicely. Due to a heavy rainfall this year’s Gin crop will prob- ably be below even last year’s average, but if you put in a lot of orange juice and ice it doesn’t taste so badly, and besides, after two or three, you don’t care much anyway. _ All in all, then, the business outlook is encouraging. This fact will be borne out by a glance at the Analysis Barometric Chart above which, in addi- tion to supplying much valuable infor- mation for the prospective investor, also shows undoubtedly that the author of this article is quite insane.