Judge — June 17, 1922 — page 36: what you’re looking at

What you’re looking at

This page is **primarily a cigarette advertisement**, not a political cartoon. It's a Chesterfield cigarettes ad from Liggett & Myers Tobacco Co. The image shows a man reading a newspaper with the quoted phrase "I like 'em" appearing above him in the smoke/shadow. The accompanying text claims Chesterfield tobacco is of finer quality than competitors at the same price point. The "joke" or sales pitch is simple: the satisfied reader's casual endorsement ("I like 'em") serves as testimonial advertising. This was standard advertising practice of the era—using relatable figures to suggest product satisfaction. There is no political satire or social commentary visible here. This is straightforward product marketing from an early 20th-century magazine, exploiting the then-common practice of cigarette advertising with casual endorsements and quality claims that would later become heavily regulated or banned.