Judge, 1922-06-17 · page 35 of 36
Judge — June 17, 1922 — page 35: what you’re looking at
What you’re looking at
This is **not a cartoon page but rather a full-page advertisement** for "The Business Man's Dictionary and Guide to English," published by the Brunswick Subscription Co. The ad employs a social anxiety appeal common to early 20th-century advertising. It targets businessmen by emphasizing embarrassment: mispronouncing words, making "bad breaks in English," and betraying ignorance of proper grammar will damage professional reputation and social standing. The repeated phrase "Most Humiliating" underscores this shame-based marketing. The left column lists common speech errors ("cooperate together," "lay down," "where am I at?"), positioning the dictionary as a solution to class anxiety—suggesting that without it, one risks exposure as uneducated despite business success. The product itself appears legitimate: a 632-page reference bound in crimson cloth. At $2.00 (with coupon), it's positioned as essential professional equipment. This reflects broader early-20th-century concerns about standardizing American English and maintaining social hierarchy through linguistic correctness.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PO Get the Dictionary UIDE 10 ENGLISH | No matter how good an education you may have no matter how retentive a memory you may ultivated i must have a handy dictionary at hand. Do You Know when you mispronounce a word vhen you make a bad break in English when you violate some of the most common principles of your mother torfgue? ou Say 1 reform. How Do You Pronounce . oe , : waite Lhe Business Man’s Dictionary ‘ ther ¢ unced words. and Most Humiliating Guide to English wr violate One ‘onounce a word of ivery time you: mi: Every tim lucation to understand every word in this die- needs no col The « ers and of th simply, directly and definitely mare of the writing of business treated the ordinary. prin i tiv ‘un- let often barred ss in your business written down 1 Snglish speech are here The Business Man’s Dictionary and Guide to English is hound ne 31" by 814" and con- clear type. AIL the inds of the words are clearly indicated in parentheses. The volwte in crimson cloth with beautiful gold lettering, t open your month without betraying your mother tongue and every- the accuracy of your ‘our vocabulary. You eaieauid how well When In Doubt, Go to the anything else without clearly indicating how well you know the English language Dictionary TFS SS SS SS SS 7 Get the habit and within a short time you will have a complete mastery BRUNSWICK SUBSCRIPTION CO. 00, mailed to your 627 West 43d Street, New York City 1 up avenient for desk or library and the extent cannot write a letter, ask fe language. The cost of this book is $ upon and send us a check, money order office. Cut out th or two dollar bill attached to-da; Guide to English. En for $2.00, The Brunswick Subscription Co. 627 West 43d Street New York City PRESS OF WILLIAM GREEN, NEW YORK comicbooks.com