Judge — June 3, 1922 — page 36: what you’re looking at

What you’re looking at

This is a **cigarette advertisement**, not political satire. It features a man in formal attire playing a flute, with the quoted phrase "I like 'em" positioned above him. The ad emphasizes tobacco quality as the basis for taste preference, with a statement from Liggett & Myers Tobacco Co. claiming Chesterfield uses finer tobaccos than competitors at the same price point. The illustration style and the man's refined appearance were typical marketing strategies of the era, suggesting sophistication and discernment. The flute-playing may subtly evoke cultural refinement to appeal to aspirational consumers. This represents vintage tobacco marketing before modern health warnings—a period when cigarette advertising prominently featured in mainstream magazines like Judge.