Judge, 1922-06-03 · page 35 of 36
Judge — June 3, 1922 — page 35: what you’re looking at
What you’re looking at
This is an advertisement for *Leslie's Weekly* magazine, not a cartoon. It promotes an article by Samuel Hopkins Adams analyzing Prohibition's failure during the early 1920s. The "tidal wave of wetness" is satirical irony: despite national Prohibition (enacted 1920), Americans were actually consuming *more* alcohol than ever—more wine, more heavy beer. The piece highlights this paradox to interest both Prohibitionists (who'd be alarmed) and anti-Prohibitionists (who'd feel vindicated). The ad also promotes other articles covering government waste, Atlantic City tourism, and motor camping. Samuel Hopkins Adams, a prominent muckraker journalist, contributed editorials. The satire targets Prohibition's obvious ineffectiveness—a major political debate of the era. The "wetness" metaphor mocks the law's unintended consequence of driving increased underground drinking.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ae | The Tidal Wave of Wetness! O you know that more wine was made in these “‘dry”’ United States in 1921 than in any previous year of the “wet”? United States history?) Do you know that about five times as much heavy beer, containing from five to eight per cent. of alcohol, was drunk in the United States in 1921 as in any previous year of record?) These facts form the basis of the startling analysis of the present liquor situation in the nation contributed by Samuel Hopkins Adams in Leslve’s Weekly for June 3. These and many other facts, figures and conclusions presented by Mr. Adams in this article will be intensely inter- esting alike to Prohibitionists and anti-Prohibitionists. There are other notable features in this issue of Leslie's. Theo- dore Waters has written a picturesque article that tells you a lot of new things about Atlantic City to-day. More light on the governmental leaks through which the peo- ple’s money is being wasted in Washington is shed by William H. Crawford, who exposed, in a recent article in Les/ée’s, the abuses of the civil service in Washington. Motor camping throughout the country this summer promises to eclipse all previous records and you will find a wealth of helpful information about it in an article by Leon A. Dickinson, head of the Touring and Transportation Bureau of the Amer- ican Automobile Association. These articles are fair samples of the contents of an unusually interesting number. Also, the Radio Department, the Investment Bureau, a page of smiles by Arthur H. Folwell, with Nature Studies by W. E. Hill, a page of vigorous, pithy, say-something editorials by Samuel Hopkins Adams and plenty of pictures of people and events at home and abroad—the kind you like to see. Leslie’s Weekly for June 3! comicbooks.com