Judge, 1922-05-20 · page 29 of 36
Judge — May 20, 1922 — page 29: what you’re looking at
What you’re looking at
This page is a **cigarette advertisement**, not political satire. It features a Chesterfield cigarettes ad from Liggett & Myers Tobacco Co. The illustration shows a cartoonish fisherman with "I like 'em" quoted above him, smoking contentedly while fishing. The visual suggests satisfaction and leisure—typical advertising imagery of the era. The accompanying text claims Chesterfield cigarettes contain superior tobacco quality "at the price," positioning the brand as a value product with premium tobacco. The fisherman figure appears designed to represent an everyman consumer endorsing the product through his satisfied expression. This is straightforward vintage advertising using folksy imagery and endorsement messaging—common early-to-mid twentieth-century tobacco marketing before health warnings became mandatory.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Taste isa matter of tobacco quality Wee state it as our honest belief that the tobace in Chesterfield are of fin quality (and hence of better taste) than in any other cigarette at the price. Liggett Myers Tobacco Co. Chesterlie —of finest Turkish and Domestic tobaccos—blended