Judge — May 6, 1922 — page 27: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Is this offer too good to be true? Is it possible that we are offering a value too great to be credible? Do people shy at the thought of getting too much for their money? FE recently mailed — several thousand circulars to book- lovers, We described and pictured these thirty volumes of the Litthe Leather Library honestly, sin cerely, accurately. But we received relatively few orders Then we mailed several morc sand circulars to booklovers, this enclosing a sample cover of one of the volumes illustrated above. Orders came in by the hundred! The reason, we believe, is that most people can not believe we can really offer so value unless they see a samp. In this advertisement, naturally, it is impossible for us to show you a sample volume. The best we can do i to describe and picture the books in the limited space on this page. We de- pend on your faith in the statements made by the advertisements appearing in Judge; and we are hoping you will believe what we say, instead of thinking this offer is “too good to be true.” thou ime eat a What this offer is Here then is our offer. The illustra- tion above shows thirty of the world’s greatest masterpieces of literature These include the finest works of such immortal authors as Shakespeare, Kit ling, Stevenson, Emerson, Poe, Cole- ridge, Burns, Omar Khayyam, Macau- lay, Lincoln, Washington, Oscar Wilde, Gilbert, Longfellow, Drummond, Conan Doyle, Edward Everett Hale, Thoreau, Tennyson, Browning, and others. These are books which no one cares to confess he has not read and re-read; books which bear reading a score of times. Each of these volumes is complete this is not that abomination tion of extracts; the paper is a high grade white wove antique, equal to that used in books selling at $1.50 to $2.00; the type is clear and easy to read; the binding is a beautiful limp material, tinted in antique copper and green, and so handsomely embossed as to give it the appearance of hand tooled leather. And, though each of these volumes complete (the entire set contains over 3,000 pages), a volume can be carried conveniently wherever you go, in your pocket or purse; several can be placed in your handbag or grip; or the entire thirty can be placed on your library table “without cluttering it up" as one purchaser expressed it. What about the price? a collec- Producing such fine books is, in itself, no great achievement. But the aim of this enterprise has been to pro- duce them at a price that anyone in the whole land could afford; the only way we could do this was to manufacture them in quantities of nearly a million at a time—to bring the price down through “quantity production.” And we relied for our sales on our faith that Americans would rather read classics than trash. been purchased by people in. every walk of life. Yet we know, from our daily mail, that many thousands of people still cannot believe we can sell 30 such volumes for $2.98 (plus postage). We do not know how to combat. this skepticism. All we can say is: send for these 30 volumes; if you are not satisfied, return them at any time within a month and you will not be out one penny. Of the thousands Judge readers who purchased this set when we advertised it in previous issues not one in a hundred expressed dissatisfaction for any reason what- , Send No Money No description, no illustration, can do these 30 volumes justice. You must see them. We should like to send every reader a sample, but frankly our profit is so small we cannot afford it. We offer, instead, to send the entire set on trial. Simply mail the coupon or a letter; when the set arrives, pay the postman $2.98 plus postage; then ex- amine the books. As stated above, your will be returned at any time within 30 days for any reason, or for NO reason, if you request it. Mail the coupon or a letter NOW while this page is before you, or you may forget. Little Leather Library Corp'n Dept. 495, 354 Fourth Avenue, NewYork money What happened? OVER TEN MII LION of these vol umes have already ; itcase se volurnes is ONLY &: the set arrives. B mail the books back a fund my money Many pcople who have been asked to guess the value of the books have estimated, before we told them the price, that they are worth from $50 to $100 for the complete set These records are on file for inspection of any one interested. Little Leather Library Corp'n, Dept. 495 354 Fourth Avenue, New York