Judge, 1922-02-11 · page 33 of 36
Judge — February 11, 1922 — page 33: what you’re looking at
What you’re looking at
This page is primarily an advertisement disguised as editorial content. Judge magazine declared "National Smile Week" (February 5-12, 1922) as a morale-building initiative, thanking various civic organizations for support. The five smiling faces shown are promotional images for "Happiness in Every Box," a candy product. The page announces a $1000 contest where readers clip out these faces and mail them in, with winners announced later. For modern readers: this represents early 20th-century advertiser-friendly magazine culture, where companies could sponsor "public service" campaigns that boosted their brands. The cheerful, earnest tone—emphasizing happiness and morale during the post-WWI period—reflects 1920s optimism. The contest mechanics (cutting and mailing clippings) were typical period promotional tactics, essentially crowdsourcing free marketing by engaging readers as participants.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
This week is JUDGE'S NATIONAL SMILE WEEK February 5th to 12th, 1922 UDGE thanks the various business organiza- tions, the women’s clubs, the chambers of commerce, the public officials, the newspapers and others who have contributed their splendid support toward making JUDGE’S NATIONAL SMILE WEEK such a great success. And JUDGE especially thanks the committee of dis- tinguished men and women who co-operated so heartily in this cheerful morale-building move- ment. NOTICE TO CONTESTANTS IN THE $1000 FOR SMILING FACES CONTEST The five faces on this page proclaim “Happiness in AP Box”—a candy that has helped make the smile famous—or vice versa. Each of these faces counts a point in the contest. Be sure to mail your clippings before midnight of February 13th and write the number of clippings on the outside of each bundle. The names of the winners in the contest will be published in an issue of JUDGE to be announced later. comicbooks.com