Judge, 1921-10-08 · page 36 of 36
Judge — October 8, 1921 — page 36: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a straightforward advertisement for Collins Coat sweaters, manufactured by W.E. Tillotson Mfg. Company. The illustrations show men engaged in outdoor activities (golf and hunting) to appeal to the "outdoor sport" enthusiast demographic. The ad uses typical early 20th-century marketing rhetoric: it positions the Collins Coat as essential for active men who value "freedom of action and fresh air." It offers free educational materials (a booklet and fabric sample) to help consumers evaluate quality—a common sales tactic of the era. The prices ($5.25–$7.50) and manufacturing location (Pittsfield, Massachusetts mills) suggest this was regional or national advertising in an upscale magazine like *Judge*. There is no political commentary or satire present; this is simply a period advertisement highlighting product features and availability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
No MAN who loves outdoor sport, who glories in freedom of action and the fresh air that fills the lungs and vitalizes the human frame, can get along comfortably with- out a sweater or sweater-coal. And there is a simple and certain way for you to convince yourself as to which is the best sweater-coat. Ask us to mail you, with- out obligation on your part, a copy of the book let which tells the story of the genuine Collins Coat, together with a sample swatch of the fabric. You will then know just how to intelligently and accu- rately judge all sweater- coats, and to pick the best—the genuine Collins Coat, made in the Tillotson Mills at Pittsfield. Prices range from $5.25 to $7.50 according to style desired. Send for the booklet. W. E. TILLOTSON MFG. COMPANY GENERAL SALES OFFICES: 334 FOURTH AVE... NEW YORK CITY MILLS: PITTSFIELD, MASS.