Judge, 1921-10-08 · page 35 of 36
Judge — October 8, 1921 — page 35: what you’re looking at
What you’re looking at
This is a full-page advertisement for *Film Fun*, a motion picture magazine, not a political cartoon. The ad promotes the October issue to potential readers. The text contrasts *Film Fun* favorably against other movie magazines of the era. It claims *Film Fun* offers complete, self-contained short stories (averaging 75 illustrated pages) rather than serialized narratives that drag across multiple issues. The dramatic "Murder!" heading satirizes other magazines' tendency to leave readers in suspenseful cliffhangers, forcing continued subscriptions. The appeal emphasizes entertainment value: the magazine is "artistic and amusing," curative for the mind, and designed for quick, satisfying consumption rather than protracted reading. The ad encourages newsstand purchases, positioning *Film Fun* as distinctly superior to "all the other motion picture monthlies" available in the 1920s-30s. This is essentially a competitive marketing pitch aimed at casual magazine browsers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
People are always in a good humor when they read FILM FUN. A laughing mind is a mind responsive to the good things of life. FILM FUN is curative; it rests the eyes and tickles the fancy. It is that rare ‘combination in maga- zinedom—a periodical that is both artistic and amusing. Another point in the popularity of FILM FUN is that it is made up of short contributions—all but the stories and they are long enough to develop a plot and hold your interest. Everything in FILM FUN is enter- taining and every story complete. The average maga- zine holds its readers for protracted periods. The heroine must be trailed across Continents, through situ- ation after situation until you are ready to cry Murder! The readers of FILM FUN have no such agonies. The monthly meal of text and pictures (an average of 75 of ’em, all in art tone) is spread for your delectation com- plete and filling. If you haven’t seen FILM,FUN for some time it will pay you to look it up on the newsstand. It’s so entirely different from all the other motion picture monthlies. It’s a big “buy” too. Say to your newsdealer: Give me the October number of FILM FUN An independent illustrated monthly magazine devoted to the best interests of the motion picture art throughout the world. comicbooks.com