Judge, 1921-01-15 · page 31 of 32
Judge — January 15, 1921 — page 31: what you’re looking at
What you’re looking at
This is primarily **advertising, not satire**—a full-page promotion for "The Library of the Occult and Psychical Sciences," a seven-volume set by Hereward Carrington and William S. Walsh. The ad exploits post-WWI anxieties: it frames materialism (blamed on "Germany") as spiritually corrosive, then positions the book series as scientifically validating spiritualism and afterlife communication. The list of "eminent scientists and scholars" (Curie, Doyle, Thomson, etc.) lends credibility—though notably, many of these figures were genuinely interested in psychical research during this era. The rhetorical move is characteristic of 1920s occult marketing: positioning spiritualism as "science" addressing modern civilization's moral crisis. The "Money Back if Not Satisfied" clause attempts to overcome reader skepticism about such claims. This reflects real historical interest in spiritualism among educated classes post-WWI, not satirical critique of it. The page demonstrates how occultism was commercially packaged and legitimized in early 20th-century America.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
EMINENT SCIENTISTS AND SCHOLARS WHO ENDORSE THIS STUDY Prof. Curie Sir A. Conan Doyle Prof. Lombroso Prof. Sidgwick Sir William Crookes Sir J. J. Thomson Prof. Flammarion Sir W. F. Barrett Dr. J. H. Hyslop Prof. Bergson Lord Rayleigh Prof. Richet Sir Oliver Lodge Dr. G. Geley Hon. A. J. Balfour Prof. Balfour Stewart And many others of equal prominence. A New Day Is Dawning on the World Both before and since the Great War, Civilization has been dragging its spiritual anchors, and despite the splendid idealism that impelled us into the European War, our Civilization is rapidly drifting towards shipwreck on the shoals of a crude materialism made in Germany and now exploited throughout the world Is man merely an economic, money-grabbing, food-getting animal, as the peddlers of certain patent nostrums for curing social ills would have us be- lieve? Or, has he a soul and a well-founded hope for a Future Life? HOW this Future Life is being scientifically proved—the ACTUAL METHODS employed—the ACTUAL RESULTS attained—are among the astounding revelations found in The Library of the Occult and Psychical Sciences By Hereward Carrington, P’h.D., and William S. Walsh, F. A. M. A. WEETHER the universe is at basis material or spiritual lies at the root of all moral law, all philosophy and science —of civilization itself— and is the most important question before the world today. It is The Com- ing Science. The validity of the evidence pointing to an invisible world, the future abode of man, so near our own that the veil might be torn or lifted, is now admitted by many of the greatest minds of the day. Heretofore we have been studying merely the Material World of Products and Effects. The World of Causes and Forces lies all unexplored before us. It is into this fa cinating field—the border-line of the Unknown, the dim, mysterious region that lies between MIND and MATTER, between physical and spiritual forces and energies, that we carried by these marvellous volumes, that voice the last word of Science upon the phenom of Spiritism, the Occult and the Psychic. Do the Dead Live and Communicate ? The Mystery of Existence—The Greatest Questions of All Time What Happen’ sed in clear and understandable language: How We Progress in the Spirit World Messages fro ide Develop Our Psychic Powers--The Sexes Hereafter sts and Haunted Hous: by Will-—How Mental Telepathy Operates—-The M of Materialization— Re Eastern Philosophy—The Genuine and the Fraudulent in S| m_— Projection of Fear and How to Banish It~-The Three Laws of Success Pers ¢ Cultivating the “Sixth Sense Power over Animate and Ina: Dreams, and many other Topics of equal Importance and Inter A nal Magnetism ate Matter SEVEN SPLENDID STIMULATING VOLUMES that will make r to you many things you despaired of understanding before. Each volume 8!, x 5's inches. Art Craft De Luxe Binding with Titles Stamped in Gold Beautifully Printed--Many Unique Illustrations, Including Psychic and Spirit Photographs. A SPECIALLY LOW INTRODUCTORY PRICE Costs of Material and Labor paring daily. Immediate WGgures orders only can be accepted at the introductory price, which Mamta is based on present costs. EAD You will save money ordering TODAY Books ready now and orders filled strictly in rotation. Over half the edition has already been spoken for. MONEY BACK IF NOT SATISFIED ee ee SS SS SEND $1.00 P sncasmicx scascaiprionco aa WITH Wt scsctnea tn 51.00 erat eryment on COUPON, OR ie hoped Sire 2 tae $19.00, if you | want to save the cash dis- ct $1.00 to be refunded on receipt of books Name count of J Address ' Occupation State