Judge, 1920-09-04 · page 31 of 32
Judge — September 4, 1920 — page 31: what you’re looking at
What you’re looking at
This is primarily a **full-page advertisement** for "The Library of the Occult and Psychical Sciences," published September 4, 1920. It's not satirical content, but rather a commercial pitch. The ad exploits post-WWI anxieties about materialism and spiritual decline. It argues that modern civilization, tainted by "crude materialism made in Germany," has abandoned the soul. The pitch positions occultism as scientifically legitimate by listing famous endorsers—Curie, Conan Doyle, Oliver Lodge (a real spiritualist), and others—lending false credibility. The seven-volume set promises to answer whether the dead communicate, explain mental telepathy, and explore the boundary between material and spiritual worlds. The urgency ("MONEY BACK IF NOT SATISFIED," special pre-publication pricing) reflects classic mail-order sales tactics. **For modern readers**: This reveals how spiritualism and pseudoscience were actively marketed to educated people as scientific solutions to post-war existential dread—a period when spiritualism genuinely attracted serious scholars alongside charlatans.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
lid eptember 4, 1920 A New Day Is Dawning on the World EMINENT SCIENTISTS AND SCHOLARS WHO ENDORSE THIS STUDY Prof. Curie Sir A. Conan Doyle Prof. Lombroso Prof. Sidgwick m Crookes J.J. Thomson lammarion Sir W. F.Barrett . J. H. Hyslop Prof. Bergson Lord Rayleigh Prof. Richet Sir Oliver Lodge Dr. G. Geley Hon. A. J. Balfour Prof. Balfour Stewart And many others of equal prominence. Both before and since the Great War, Civilization has been dragging its spiritual anchors, and despite the splendid idealism that impelled us into the European War, our Civilization is rapidly drifting towards shipwreck on the shoals of a crude materialism made in Germany and now, exploited throughout the world. Is man merely an economic, money-grabbing, food-getting animal, as the peddlers of certain patent nostrums for curing social ills would have us be- lieve? Or, has he a soul and a well-founded hope for a Future Life? HOW this Future Life is being scientifically proved—the ACTUAL METHODS employed—the ACTUAL RESULTS attained—are among the astounding revelations found in The Library of the Occult and Psychical Sciences By Hereward Carrington, Ph.D., and William S. Walsh, F. A. M. A. HETHER the universe is at basis material or spiritual lies at the root of all moral law, all philosophy and science—of civilization itself— and is the most important question before the world today. It is The Com- ing Science. The validity of the evidence pointing to an invisible world, the future abode of man, so near our own that the veil might be torn or lifted, is now admitted by many of the greatest minds of the day. Heretofore we have been studying merely the Material World of Products and Effects. The World of Causes and Forces lies all unexplored before us. It is into this fas- ating field—the border-line of the Unknown, the dim, mysterious region that lies between MIND and MATTER, between physical and spiritual forces and energies, that we are carried by these marvellous volumes, that voice the last word of Science upon the phenomena of Spiritism, the Occult and the Psychic. Do the Dead Live and Communicate ? The Mystery of Existence—The Greatest Questions of All Time Happens at the Moment of Death: How We Pro 5 We ‘* nd—Our Hidden Forces—H Develop Our r he Ghor De 'Will- How Mental Telepathy Operates The Marvels. of Ma Eastern Philosophy—The Genuine and the Fraudulent in Spiritiem eheetion oft Mastering the S Fea and How to Ba: La Spiritual # Cul ing the “Sixth Sen: —How to Ini ret Dreams, and many other Topics of equal importance and Int. " SEVEN SPLENDID STIMULATING VOLUMES that will make clear to you many things you despaired of understanding before. Each volume 8!4 x 5!4 inches. Art Craft De Luxe Binding with Titles Stamped in Gold— Beautifully Printed —Many Unique Illustrations, Including Psychic and Spirit Photographs. A SPECIALLY LOW BEFORE-PUBLICATION PRICE Costs of Material and Labor are soaring daily. Immediate orders only can be accepted at the before-publication price, which is based on present costs. When the books are off the presses and out of the hands of the binders a material increase in price will be necessary. You will save money ordering TODAY. Books ready soon and orders filled strictly in rotation. MONEY BACK IF NOT SATISFIED! SEND $1.00 Frscrsvace ‘SUBSCRIPTION CO. WITH 416 Brunswick Bldg, New York City Enclosed is $1.00 first payment on the 7-volume COUPON, OR § xt of Library of Occult and Paychical Sciences to be shipped ch: prepaid. I agree to remit $15.50, if you J £2.20.8 monn for § months folowing receipt of ui books. Otherwise, I will, within 5 d: want to sav instructions for the return of the set. to be refunded on receipt of books. the cash dis- count of $1.50. Name Address. Occupation