Judge, 1920-04-17 · page 36 of 36
Judge — April 17, 1920 — page 36: what you’re looking at
What you’re looking at
This is a **cigarette advertisement**, not political satire. The page promotes Chesterfield cigarettes to a modern reader by claiming their blend "satisfies" smokers and cannot be copied by competitors. The illustration shows a well-dressed man in a newsstand or tobacco shop, surrounded by magazines (*Life*, *Colliers*, *News*) and competing cigarette brands. The visual joke suggests that while other products advertise everywhere, Chesterfields need no such effort—satisfied customers naturally return ("here we are again"). The ad emphasizes brand loyalty among "over three million" smokers who know the product's "satisfying quality" of Turkish and domestic tobacco. This reflects early-20th-century advertising techniques: building brand prestige through testimonials and claims of superiority that competitors allegedly cannot match.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
"Well, well — here we are again” CBESTER TELD advertising keeps telling you that Chesterfields “satisfy.” And every day, new hundreds of smokers try Chesterfields and learn the truth —that Chesterfields do “satisfy.” Right now, there are over three million smokers—over three million friends —who _knc “satisfying” quality of Cheste d's can’t-be- copied blend of fine Turkish and Domestic tobaccos. They know— “They Satisfy.” Kiggertntty sr Seba, comicbooks.com