Judge, 1920-04-17 · page 35 of 36
Judge — April 17, 1920 — page 35: what you’re looking at
What you’re looking at
This is a full-page **cigarette advertisement**, not a political cartoon. It appeared in *Judge* magazine on April 17, 1920. The ad features large Camel branding with a camel illustration and a pack of cigarettes. The headline uses the colloquial phrase "dollars to doughnuts" (meaning a safe bet) to claim Camel cigarettes are superior to competitors. The text emphasizes Camel's blend of Turkish and domestic tobacco, claiming the cigarettes are "mellow mild" with no aftertaste or unpleasant odor—selling points meant to distinguish them from rival brands in an increasingly competitive cigarette market of the 1920s. **Modern context**: This predates health warnings and represents early aggressive tobacco marketing. The ad's emphasis on quality and taste reflects pre-regulation advertising practices when such claims were unregulated.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ao il 17, 1920 It’s dollars to doughnuts— no man ever smoked a better cigarette at any price! [GARETTES How you'll relish every refreshing puff of a Camel cigarette; how Camels unusual flavor will appeal to you without a chance of tiring your taste! Your test will prove Camels the greatest cigarette revela- tion you ever encountered! Camels quality is as remarkable as Camels expert blend of choice Turkish and choice Domestic to- baccos, and you will prefer this Camel blend to either kind smoked straight! Your satisfaction and contentment smoking Camels will be so out of the ordinary you'll want to talk about their many distinctive features. For instance, Camels are delightfully mellow mild. You can smoke them liberally. Yet that desirable “body” is all there! Another thing that makes Camels attractive to fas- tidious smokers—they leave no unpleasant cigaretty aftertaste nor unpleasant cigaretty odor! Camels answer every cigarette desire any smoker ever had. Prove that yourself—compare the enjoyment Camels quality and blend so gener- ously provide with that of any cigarette in the world at any price! Camets are sold everywhere ins. cigarettes for 20 cents; or ten pac te paper-covered carton. We strondly recommend this home or office supply or when you travel R. J. Reynolds Tobacco Co., Winston-Salem, N. C, comicbooks.com