Judge, 1920-03-06 · page 35 of 36
Judge — March 6, 1920 — page 35: what you’re looking at
What you’re looking at
This is **not satire or political commentary**—it's a straightforward cigarette advertisement placed in *Judge* magazine. The page features a large map of the United States with Camel cigarette packages emerging from it, accompanied by marketing copy from R.J. Reynolds Tobacco Co. The ad emphasizes Camel's "expert blend of choice Turkish and choice Domestic tobaccos," claims of smoothness, mildness, lack of aftertaste, and distinctive flavor. It directly challenges consumers to compare Camels "puff-by-puff with any cigarette in the world at any price." By modern standards, this represents an era when **tobacco advertising was completely unrestricted and unregulated**—making health claims and targeting all consumers without disclaimer. The confident, aspirational tone treats cigarette smoking as an unquestionable good associated with quality and sophistication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
March 6, 1920 WHY MAN— we made this cigarette for you! Your highest ideal of cigarette enjoyment begins the day you get acquainted with Camel Cigarettes. You smoke them with the utmost pleasure ! Camels win you so sincerely on their quality merits. Their expert blend of choice Turkish and choice Domestic tobaccos is so new, so smooth and so fascinating to your cigarette desires you’/l prefer it to either kind of tobacco smoked straight! And, Camels are absolutely unique in so many other ways that appeal to the most fastidious smokers. They have a remarkable mildness, but that desirable “body” is a// there! Again, Camels leave no unpleasant cigaretty aftertaste nor un- pleasant cigaretty odor! Camels flavor is so refreshing and the fragrance so unusual and likable that you are delighted that so much satisfaction could be put into a cigarette. The real way to appreciate Camels best is to com- pare them puff-by-puff with any cigarette in the world at any price! R. J. Reynolds Tobacco Co., Winston-Salem, N. C. Camels are sold every where in scientifically sealed packages of 20 cigarettes for 20 cents orten packages (200 cigarettes) in a glass- ine-paper-covered car- ton. We strongly rec- ommend this carton for the home or office supply or when you travel comicbooks.com