Judge, 1920-02-28 · page 29 of 36
Judge — February 28, 1920 — page 29: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward product advertisement for Genco brand razors, occupying the entire page. The ad uses a domestic scenario to market razors: a man so protective of his own Genco razor that he buys his son a separate one rather than share his prized blade. The accompanying illustration shows the father-son interaction and a detailed product image. The ad's sales pitch emphasizes three technical features: broad back, hollow-ground blade, and a special bevel design that supposedly maintain a sharp edge through stropping. It appeals to both home users and barbers, stressing durability, ease of maintenance, and economy (keeping the same blade longer). This represents typical early-20th-century advertising rhetoric—manufacturing quality, masculine pride in possessions, and practical value propositions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
February 28, 1920 ‘“‘Here’s the best razor for you— So you won’t use mine” HEN a man shaves himself with a Gexco Razor regular razor of pe all barbers use—he gets to priz- ing it. If he catches his son using his yrecious razor, he buys his son another. lis own Genco Razor is not for other hands. It might not be handled with proper respect. It might be dropped and nicked. He values it more highly every year. Though one Gexco Ra built. as perfectly as another, he just can’t believe that he can get another as good, Perhaps it’s the beautiful steel in cach perhaps it’s the keen, businesslike edge cach takes; perhaps it’s the case with which a man regains that edge by strop- ping. If your dealer is o and «xe Anybody Can Strop a GE Three features make stropping it un- usually easy: It has a broad back; its blade is hollow ground; its blade is ground with that special bevel just behind the edge. These three features see to it that Gexco Razors go against the strop at the correct A few light strokes—the Gexco edge! Think of the pile of money saved by using the same blade every day. Barbers use Gexco Razors, because every one is made of special Genco steel that retakes quickly a perfect shaving edge. Ask your dealer to show you the three Gexco features mentioned. Try our razor without risk—* co Razors must sod or we w Get a razor that prize as all Gencoowners do theirs make you wi co Razors, write to us you one Geneva Cutlery Corporation 48 Gates Avenue, Geneva, N. Y. Largest Manufacturers of High-grade Razors in the World