Judge — January 10, 1920 — page 36: what you’re looking at

What you’re looking at

This is primarily a **Fatima cigarette advertisement** disguised as editorial content in Judge magazine. The caricatured man represents an unnamed hotel manager or proprietor at the Pennsylvania Hotel in New York (described as "the world's largest hotel"). The ad's joke plays on competitive brand loyalty: Fatima cigarettes are supposedly "first" at this prestigious establishment, outselling other brands including "fancy-boxed straight Turkish" competitors. The phrase "Just enough Turkish" suggests Fatima's appeal lies in balanced Turkish tobacco content—rich but not excessive. The caricature style is typical of early 20th-century advertising's exaggerated portraiture. This represents the common practice of blending advertisements into magazine editorial sections without clear distinction, presenting commercial claims as factual endorsements from notable figures or establishments.