Judge, 1920-01-10 · page 35 of 36
Judge — January 10, 1920 — page 35: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward commercial advertisement for Mazola cooking oil, a corn-based product made by Corn Products Refining Company (New York). The ad targets housewives by claiming Mazola is superior to animal fats for cooking and salad dressing. Key selling points: it's economical, doesn't smoke in the kitchen, retains food flavor, and costs less than olive oil. The copy emphasizes psychological reassurance—animal fats were considered potentially unhealthy ("not good to eat"), so Mazola offers a "pure" vegetable alternative from wholesome American corn. The page includes product imagery, testimonial-style text blocks, and a coupon offering a free cookbook. This represents early 20th-century marketing that combined aspirational messaging with practical home-economics appeals to gain market share against competing cooking fats.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AZOLA is better more economic compounds for deep It retains the na- tural flavor of the does not smoke up the aitchen, S a shortening Mazola is ALAD dressings, Mazola- made, have a delicate delicious flavor. Mazola is equal to the finest olive oi! and costs much less. why Mazola is now preferred O matter how clean and care- IN fut the preparation of ordin- by thousands of housewives throughout America. Mazola is from an edible vegetable source. It is pure, wholesome oil pressed from the kernels of finest golden corn, Nothing is added, nothing while enting fur The New Cora Products Cook Book contains 68 pages practical and tested recipes ary frying and shortening animal fats, the housewife does not have the right fe about them, be- cause she belic they are not ssvoals chefs. Hand somely iMustrated. Write us Cora Products ps “good to eat.” This is undoubt- edly one of the principal reasons substracted from the essence of the greatest of American cereals.