Judge, 1919-11-15 · page 29 of 36
Judge — November 15, 1919 — page 29: what you’re looking at
What you’re looking at
This is **advertising, not satire or commentary**—a full-page Camel cigarette advertisement from November 13, 1919, placed in *Judge* magazine by R.J. Reynolds Tobacco Company. The camel imagery (silhouettes framing the page) references Camels' brand identity and exotic appeal. The ad makes health-adjacent claims now recognized as false: that Camels won't "tire your taste," have no "unpleasant aftertaste or odor," and are superior to competitors. The emphasis on "Turkish and Domestic" tobacco blend was a major marketing point of the era. The text urges readers to compare Camels against competitors while "forgetting coupons and premiums"—suggesting competitors relied on giveaways rather than product quality. By modern standards, this advertisement is remarkable for its unregulated health claims and casual promotion of cigarettes without any health warnings—practices that became illegal decades later.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
(AMELS are unique—a real ciga- rette revelation! That’s due to their quality and to the unusual and expert blend of choice Turkish and choice Domestic tobaccos! R. J. Reynolds Tobacco Company Winston-Salem, N. C, OUR enthusiasm tor Camel Cigarettes will steadily increase! They will not tire your taste, no matter how liberally you smoke! And, each cigarette will just add a little more to the joy and contentment the wonderfully refreshing Camel flavor hands you so lavishly! Once you know Camels you'll prefer their blend—and what it gives you—the most fasci- natingly mellow-mild-body ever realized in a cigarette—to either kind of tobacco smoked straight! You'll enjoy Camels freedom from any un- pleasant cigaretty aftertaste and from any un- pleasant cigaretty odor! Compare Camels with any cigarette in the world at any price—and forget coupons, pre- miums or gifts! Camels are sold everywhere in scientifically sealed packages of 20 cigarettes; or ten packages (200 cigarettes) in a glassine-paper-covered car- ton. We strongly recommend this carton for the home or office supply or when you travel