Judge, 1919-03-01 · page 31 of 32
Judge — March 1, 1919 — page 31: what you’re looking at
What you’re looking at
This page is primarily a **full-page advertisement**, not a cartoon or satire. It promotes "The American Universities New Unabridged Dictionary" with marketing copy emphasizing its comprehensiveness (nearly 2,500 pages, 400,000 words) and luxurious binding (full Morocco leather, gold edges, silk bands). The ad employs period sales rhetoric typical of early 20th-century mail-order marketing: appeals to authority (Harvard, Princeton, Columbia universities listed as contributors), emphasis on value ("A Wonderful Bargain!"), and special pricing for magazine readers ($13.50, or $12.50 with coupon). The headings "DON'T STOP GROWING!" and "NEVER AGAIN SUCH A BARGAIN" use hyperbolic language common in vintage advertising to create urgency. Rather than satire, this represents Judge's business model: selling advertisement space to publishers. The page reflects contemporary attitudes about self-improvement through literature and the prestige associated with owning comprehensive reference works.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“A Wonderful Bargain!—I’m Delighted!” and that’s what you’ll say, too, when you see THE AMERICAN UNIVERSITIES NEW UNABRIDGED DICTIONARY © ; The Latest and Most Complete English Dictionary Contributing Staff From the Leading \merican Universities Harvard, Princeton, Columbia, Pennsylvania, = Cornell -Assisted by Specialists From All Parts of the World 5 Printed on INDIA FABER Bound in | . y book ee te MOROCCO | , i only 3 with beautiful Greciar ‘ lea ¢ Dictiona border design and ___letter- ing in gold. Specially _ re- inforced covers, with ‘spring , back and. silk head and. tail t bands. Ins v tly book st Imerican Universities Dicti 1] can be handled with the case of a book of ordinary size Full Gold Edges The Last Word in Elegance There are nearly 2500 pages in this big vol- + ume. 16 Full-Page and Durability u- Colored Plates form The Patent Thumb Index makes any part c- an interesting fea- of the complete vocabulary of nearly i ture, besides numer- 400,000 words instantly accessible. Size of ous Illustrations in volume 11 3-S x inches. Two and three the text. quarters inches thick. Weight 7 3-4 pounds. rn i 7 ' y ie oe Ee Wort Pi is Be ert wad 1 NGLISH, SPANISH, PORT ! ' PRENCH, RUSSIAN, DUTCH, € ; x, Dictonar I Scriphuve' proper eanies and cs { ; Dy r Bicwr: IESE. ENCYCLOPEDIC AND. EDUCATION AL FEXTURES n the make this new vol t r DON'T stop GROWING! NEVER AGAIN SUCH A BARGAIN d . Jo} growing physically The x0 Ne dged Diction ere PRICE. wh tot me A F THE PUBLISHE Our Price to Judge Readers Only $13.50 and Instalment Terms, if desired. © Or $12.50 with coupon if you wont to sove comicbooks.com