Judge, 1919-01-25 · page 31 of 32
Judge — January 25, 1919 — page 31: what you’re looking at
What you’re looking at
This is **not a cartoon or satirical commentary** — it's a full-page advertisement for "The American Universities New Unabridged Dictionary," published in *Judge* magazine on January 25, 1919. The ad emphasizes the dictionary's practical advantages: lightweight India paper (7¾ pounds vs. 16 for competitors), compact size (2¾ inches thick), nearly 2,500 pages, 16 colored plates, and contributions from Harvard, Princeton, Columbia, and other major universities. It features a patent thumb index for quick word lookup and Morocco leather binding with gold edges. The opening quote—"A Wonderful Bargain! I'm Delighted!"—is marketing copy designed to appeal to readers. The special offer targets *Judge* subscribers with a discounted price of $13.50 (or $12.50 with coupon), with installment payment options available. This represents early 20th-century advertising in a satirical magazine, using the publication's audience to sell educational products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
«A Wonderful Bargain!—I’m Delighted!” ‘ and that’s what you'll say, too, when you see | THE AMERICAN UNIVERSITIES ~~ NEW UNABRIDGED DICTIONARY q The Latest and Most Complete English Dictionary Contributing Staff From the Leading American Universities. -Harvard, Princeton, Columbia, Pennsylvania, Cornell Assisted by Specialists From All Parts of the World Printed on INDIA PAPER which enormously reduces weight and bulk as com- pared with the old style Unabridged Dictionaries printed on ary book paper. Insiead of Bound in FULL MOROCCO % weighing sixteen pounds, the American Uni- I versities Diction w s only 7 3-4 36 " . pounds. — Instead of being 6 inches thick, ith beautiful Grecian border « n and — letter- ing in gold, Specially _re- inforced covers, with — spring back and silk head and _ tail bands. the American Universities Dictionary is only 2 3-4 inches thick. Instead of re quiring an unsightly book stand, the american Universities Dictionary can be handled with the ease of a book of ordinary size. Full Gold Edges There are nearly 2500 pages in this big vol- The Last Word in Elegance ume. 16 Full-Page and Durability Colored Plates form Che Patent Thumb Index makes any part |) an interesting fea- of the complete vocabulary of nearly |) ture, besides numer- 400,000 words instantly accessible. Size of ous Illustrations in volume 11 3-8 xo inches. ‘Two and three the text. quarters inches thick. Weight 7 3-4 pounds. 7 " T MSINCURRENT ENGLISH, SPANISH i | | fersity contribu | | ' Our Price to Judge Readers Only $13. SO > end instalment Terme, if desired. Or $12.50 with coupon if you wont to save f ah discount. K SUBSCRIPTION CO, Ta 418 Branewisk Building, New York City the the hoi se “TO-DAY by me da comicbooks.com