Judge, 1918-12-21 · page 31 of 32
Judge — December 21, 1918 — page 31: what you’re looking at
What you’re looking at
This is primarily a **Christmas gift advertisement** for Leslie's Weekly magazine, not political satire. It appeared just weeks after World War I ended (November 1918). The page promotes Leslie's as an ideal holiday gift by emphasizing its value as "The War in Pictures"—a pictorial record of WWI. It lists staff war photographers and correspondents (James H. Hare, Donald C. Thompson, Lucian Swift Kirtland) positioned in active theaters: Italy, Russia, France, and Serbia. Artist Cyrus LeRoy Baldridge's sketches from the American Expeditionary Force are highlighted. The magazine also advertises prominent political/editorial contributors like Norman Hapgood and Richard Washburn Child, positioning it as serious journalism covering current events. At $5 for a year's subscription (52 issues), it's marketed as an economical Christmas present that delivers "loving thoughts" fifty-two times yearly. The coupon at bottom-left enables gift subscriptions. This reflects post-WWI American media celebrating photojournalism and positioning illustrated weeklies as essential for staying informed on "great events of present-day history."
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
December 21, 1918 Complete Your Xmas Shopping In Ten Minutes to send their relatives for Christmas, this problem is made easy by LESLIE'S WEEKLy, Nothing could be more ‘welcome thana year’s subscription to the most vividly interesting publication in America —LEsLiE's. A five dollar bill invested in LESLIE’S means a reminder every week in the year of loving thoughts. Fe. the folks who are wondering what For BH Merry ¥mas and A Happy Mew Wear CE It brings the Christmas spirit to the recipient fifty-two times a year. The outstanding value of LESLIE’S WEEKLY is embraced in its front-page slogan, “The War in Pictures.” The fact that LESLIE’S WEEKLY goes into half a million homes every seven days proves its popularity. There is no better way of keeping up with the great events of present-day history than a perusal of America’s leading pictorial publication. It is literally a photographic record of the big and immediate things of the great World War. And its pictures are exclusive. Its staff of War Photographers includes the veteran camera correspondent James H. Hare, now in Italy; Donald C. Thompson in the midst of the Russian melee; Lucian Swift Kirtland in France; and Merl LaVoy in Serbia. Cyrus LeRoy Baldridge, who has exe- cuted some wonderful work with the palet and brush, is contributing many very interesting sketches made while with the American Ex- peditionary Force. Leslie's feekly 22S Filth Ave. New York City Please send Lestre’s with Christmas Card to names attached, for which I remit to you here- with at the rate of $5.00 a year for each subscription. 225 Fifth Avenue Then there are the regular contributors to LESLIE’S WEEKLY, among the most brilliant specialists in American Journalism :— NORMAN HAPGOOD, formerly editor of Collier's and Harper's Weekly, has his own editorial page with plain talks on vital subjects of the day. HENRY FARRAND GRIFFIN, formerly of the New York Sun, writes “A Week of the War” in each number of Lrsuir’s. CAPTAIN ARTHUR HUNT CHUTE, of the First Canadian Contingent, who was wounded on the Somme, writes on the war with the vigor and realism of a man who has lived through the terror of the trenches. RICHARD WASHBURN CHILD, special writer on political subjects, who has never bowed his head to the censorship. EDWARD HUNGERFORD, authority on the subject of rail- roads, writes on the many subjects that are touched by the all- important question of transportation. JASPER'S HINTS TO MONEY-MAKERS. Unique in that it was the first department of its kind ever established in a weekly publication. It tells the trend of financial affairs, answers inquiries reparding securities and shows how money can be profitably and fely invested, and warns against money-making schemers. THE WEEK IN WASHINGTON (D. C.). What Congress is doing day by day as interpreted by our Correspondent, Thomas F. Logan. It’s a big $5.00 worth — fifty-two issues a year crowded with informing text and averaging seventy-five photo-reproductions in every num- ber. Think it over and then fill out the coupon in the corner—NOW. LESLIE’S WEEKLY New York City comicbooks.com