Judge, 1918-09-07 · page 32 of 32
Judge — September 7, 1918 — page 32: what you’re looking at
What you’re looking at
This is a **Lucky Strike cigarette advertisement**, not political satire. The ad promotes corn bread consumption as wheat-saving (likely World War I–era rationing messaging), then makes an odd parallel: just as cooking improves corn meal, toasting improves tobacco flavor in Lucky Strikes. The "joke" is the jarring non-sequitur connecting unrelated foods. The hand holds a plate of corn bread; below sits a cigarette package. There's no caricature or political commentary—merely an attempt to associate eating wholesome Southern food with smoking cigarettes as equally patriotic or sensible acts. The appeal to wartime sacrifice ("saving wheat") lends the ad moral authority while promoting a commercial product.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AT more corn bread. You know that’s the surest, most satisfactory way of sav- ing wheat — the big job for all of us. Corn bread is simply delicious — made right in the good old Southern way. Cooking transforms corn meal into a delightful food. And cooking makes tobacco taste much more delicious. Burley tobacco—toasted—is used for Lucky Strike Cigarette. Jt’s toasted. comicbooks.com