Judge, 1918-09-07 · page 31 of 32
Judge — September 7, 1918 — page 31: what you’re looking at
What you’re looking at
This page is primarily a **commercial advertisement**, not a political cartoon. It promotes a new dictionary published by the American Universities, dated September 7, 1918. The ad emphasizes the dictionary's practical advantages: it uses lightweight India paper (reducing weight from 16 to 7.75 pounds), is thinner than competitors, yet contains nearly 2,500 pages with 400,000 words and colored illustrations. It's bound in full Morocco leather with gold edges and a patent thumb index. The central marketing hook is the headline "Don't Stop Growing!"—suggesting self-education and vocabulary expansion. The price ($13.50, or $12.50 with a coupon) is presented as exceptional value. There's a small order form at bottom for *Judge* magazine readers. This appears to be a standard commercial placement rather than satirical content; the magazine likely ran such advertisements for revenue. The elaborate binding and prestigious university contributors suggest it targets educated, middle-class readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
eptember 7, 1918 “A Wonderful Bargain!—I’m Delighted!” and that’s what you'll say, too, when you see THE AMERICAN UNIVERSITIES NEW UNABRIDGED DICTIONARY The Latest and Most Complete English Dictionary Contributing Staff From the Leading American Universities —Harvard, Assisted by Specialists From All Parts of the World Cornell Printed on INDIA PAPER which enormously reduces weight and bulk as com- pared with the old style Unabridged Dic i n ordinary book paper. Instead of sixteen pounds, the sLmerican Uni- Diet weighs only 7 3-4 Instead of being 6 inches thick an Unive s Dict 4 inches thick. Instead of re- a uns’ sightly book stand, the ¢ Dictionary th the ease of < of ordinary size. pounds. the al fonary is There are nearly 2500 pages in this big vo!- ume. 16 Full-Page Colored Plates form an interesting fea- ture, besides numer- ous Illustrations in the text. THESE ENCYCLOP! r DIC AND EDUCATIONAL FEATURE order in one vocabulary, make this new venient work of general r f-rence of moder DON'T STOF GROWING! to you if you had stopped growi hool? How much ionary answers all Princeton, Columbia, Pennsylvania, Bound in FULL MOROCCO beautiful Grecian and __letter- Specially — re- with | spring head and _ tail 5 K “bs T Mak IBCED TIGR with border n ing in gold, inforced and covers, silk back bands. Full Gold Edges The Last Word in Elegance and Durability The Patent Thumb Index makes any part. ¢ of the complete vocabulary of nearly 400,000 words instantly ¢ Size of volume 11 3-8 xo inches. and three quarters inches thick. Weight 7 3-4 pounds. staff of An University. ec _ NEVER AGAIN SUCH A BARGAIN its impo: Our Price to Judge Readers Only $13.50 Or $12.50 with coupon if you want to save and Instalment Terms, if de: e cash discount, comicbooks.com