Judge — July 20, 1918 — page 3: what you’re looking at

What you’re looking at

# Analysis This page is **not a cartoon or satire**—it's a business letter from Winchester Repeating Arms Company (New Haven, Connecticut) dated June 28, 1918. The letter is addressed to salesmen and sales managers, promoting a "Smileage Books" campaign running July 15–August 1. Winchester is requesting salespeople donate one day's earnings to sell these books to soldiers in military camps, framing it as morale support for troops during World War I. The letter argues this is both patriotic duty and good business practice, claiming soldiers need entertainment to maintain morale. It concludes with an appeal for voluntary participation in the fundraising drive. This represents wartime corporate patriotism messaging rather than editorial satire.