Judge — July 20, 1918 — page 2: what you’re looking at

What you’re looking at

# Judge Magazine, July 20, 1918 This page is primarily a **wartime fundraising advertisement**, not satire. It promotes "Smileage Books"—coupon booklets designed to finance entertainment for American soldiers in military camps during World War I. The central image shows soldiers smiling alongside two stern-faced men (likely military or government officials). The accompanying text emphasizes that wholesome entertainment is essential to soldier morale and training. Multiple theatrical venues are mentioned as providing performances. A quote attributes the campaign to **Newton D. Baker**, Secretary of War, lending government authority to the effort. The page includes a tear-out coupon encouraging readers to purchase and distribute Smileage Books to support troops. This represents typical WWI-era civilian mobilization for the war effort—using patriotic appeals and humor to raise funds for soldiers' welfare.