Judge — July 6, 1918 — page 36: what you’re looking at

What you’re looking at

This is a magazine advertisement for Murad Turkish cigarettes, priced at 18 cents. The image depicts a glamorous, patriotic scene with five figures posed against large flags (appearing to include American flags with stars). The central figure is a well-dressed woman with a parasol, flanked by military personnel and fashionably-attired companions. The advertisement associates the product with sophistication, patriotism, and upscale lifestyle. The inclusion of military figures suggests appeals to national pride or wartime sentiment. The prominent display of an elegant woman reflects early 20th-century marketing that linked cigarette consumption to modernity and femininity—a notable shift, as women smoking was still relatively scandalous. This appears to be commercial advertising rather than satirical content.